Company Description Whyte Farms is a farm-to-table dairy brand focused on delivering farm fresh milk and dairy products to consumers. The company emphasizes quality, freshness, and transparency in its production and supply chain, appealing to customers who value natural and responsibly sourced food. Operations are centered around maintaining high hygiene and safety standards while preserving the authentic taste of fresh dairy. Team members at Whyte Farms contribute to building a trusted, customer-centric brand in the rapid-growing premium dairy segment.

The Mandate: Build the Brand, Own the Growth Engine
You'll be the architect of our consumer brand — not inheriting a playbook, but writing it. From a blank page, you'll define what we stand for, who we're for, and why we win, then translate that positioning into a growth engine that compounds.

Brand as Strategic Asset
Build the brand from first principles — narrative, positioning ladder, and competitive moat — grounded in real audience research and competitive intelligence, not assumption.
Make positioning a living discipline:



continuously pressure-tested against customer insight, market shifts, and category dynamics.
Ensure the brand shows up with total consistency — across digital, content, events, partnerships, and PR — so every touchpoint reinforces the same story.
Move beyond vanity metrics: partner with product and data to define what brand health, loyalty, and advocacy actually mean for this business, and hold the org accountable to it.

Growth as an Engineering Discipline
Own the full consumer acquisition stack — paid, organic, creator, referral — with the discipline of a growth operator: CAC, payback, and ROAS are not afterthoughts, they're the scoreboard.
Build a content and platform strategy across Instagram, LinkedIn, YouTube, and whatever comes next — spanning both consumer and B2B audiences.
Stand up a content engine built for velocity: editorial calendar, platform-native production, and a test-and-lea

📌 Growth Specialist (Gurugram)
🏢 Whyte Farms
📍 Gurugram