Key Responsibilities Define the long-term Vehicle Platform Strategy, including new model introductions, variants, and mid-cycle refreshes(Indie, and future models) Conduct deep-dive Competitive Benchmarking against domestic and international EV/ICE players to ensure River maintains a "moat" in utility and performance Develop a multi-year roadmap that balances hardware evolution with software-enabled features (SOTA/FOTA) Establish pricing and positioning frameworks to ensure portfolio profitability and brand coherence Define the value proposition for different vehicle trims, ensuring clear differentiation in pricing and feature sets New Product Development (NPD), Drive the end-to-end lifecycle: Concept → Design → Prototype → Validation → Production → Launch Draft comprehensive Product Requirement Documents (PRDs) covering Performance(Range, Acceleration, Top Speed, Gradeability, and Thermal Management), Safety, Reliability, Homologation, HMI, Connectivity, Charging experience, etc Lead the Gated Development Process, with detailed reviews against L0/PRD to ensure Vehicle requirements are met Coordinate with Design, R&D;, Sourcing, Service, and Quality teams along with the Program team to ensure vehicles meet functional and aesthetic standards Oversee vehicle testing for durability, safety, and performance in real-world conditions with CFT Define GTM strategies along with Product Strategies, Sales, Marketing and Cross functional teams Serve as the single point of accountability connecting tech and non-tech teams Track project metrics: Monthly sales, sales variations, Time-to-Market, Cost variance, Quality index, and Conversion rate Lead the "Trade-off" discussions: making data-backed decisions when cost, weight, or timelines conflict with ideal product features Customer Experience & Insights, Deeply understand customer needs, usage patterns, and pain points across different personas Partner with CX, Service,



and Sales teams to capture field data and drive continuous improvement Drive accessories integration into the digital ecosystem (River App, dealership configurator, e-commerce store) Own the BOM (Bill of Materials) Cost Targets; work with Sourcing to achieve target margins without compromising product integrity Develop the Total Cost of Ownership (TCO) model to communicate value to the end customer Analyze market trends to set competitive MSRPs (Manufacturer’s Suggested Retail Price) and financing-friendly product structures Own the P&L; for the Accessories Vertical – including cost optimization, revenue targets, and margin management Monitor warranty trends and "Warranty cost per Vehicle" metrics to protect long-term P&L; Lifecycle Management (Cradle to Grave), Manage the Product Phase-out and Transition strategy to prevent inventory pile-up of older models during current launches Define the Software Update Roadmap (OTA strategy) to keep "In-Market" vehicles feeling fresh and high-performing Monitor global supply chain shifts or regulatory changes that may require mid-life engineering changes (ECN) Develop feedback loops from service centers and customers to plan Next Gen iterations Ideal Candidate Strong understanding of product lifecycle management and accessories ecosystem (automotive, lifestyle, & consumer electronics) Excellent analytical, and people skills. Proficiency in using market data, telemetry, and financial modeling to justify product pivots Customer-first mindset with ability to translate insights into tangible product decisions Financial literacy (pricing, P&L;, ROI, payback analysis) Hands-on experience working with design, engineering, quality, and manufacturing teams Proficiency in documentation (PRD, Business Case, Specification Sheets) and digital tools (Excel, Sheets, Power BI, etc) Bachelor’s degree in Engineering or MBA Postgraduate in Product/Business Management preferred 8 to 10 years of experience in Product Management, with at least 3 years specifically in the Automotive or EV space * Proven track record of taking a complex hardware product from concept to commercial launch

📌 Product Manager - Vehicle (Bengaluru)
🏢 Product Management
📍 Bengaluru