JOB TITLE: Performance Marketing Associate

:The performance marketing associate will be responsible for driving customer acquisition andachieving monthly revenue targets for our own website Plixlife.com through end-to-endmanagement of digital marketing activities, optimization of performance & costs/CAC etc. on a dayto day basis.KEY AREAS

RESPONSIBILITIES

- Revenue growth - Customer acquisition & digital sales funnel management
- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
- Own performance KPIs including P&L; for sales from our own website
- Campaign Management
- Plan & implement campaigns and create optimal digital media mix in line with targets
- Implement brand strategy & integrated communication to build saliency and consideration
- Daily campaign management across all the digital acquisition and remarketing platforms
- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
- Promotions
- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics Budget & ROI management
- Optimize continuously to ensure high ROI and minimize CAC
- Analytics & Reporting
- Leverage web analytics to derive actionable insights
- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations




- Monitor performance & optimize/course correct

SKILLS AND COMPETENCIES:Skills

- Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
- Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
- Strong experience in web analytics tools and techniques (E.g.

Google

Analytics, Adobe omniture, Shopify analytics, etc.)

- Proficient in quantitative analysis & insighting
- Data/numbers oriented
- Good at advanced excel/other data analysis tools
- Strong verbal & written communication
- Competencies
- Commercial & strategic acumen
- Results driven & ROI focused
- Technology oriented with keen interest in latest tech developments in digital marketing
- People orientation & leadership ability
- Strong bias to action
- Agility and ability to take decisions/course correct fast

REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:

- Reporting to Head of Performance Marketing
- Team / IC
- Individual Contributor
- Internal Stakeholders
- Distribution/Supply chain, Growth/Marketing, Finance, Product, technology/IT
- External Stakeholders
- Digital marketing agencies, large digital platforms (Google, FB etc.), other digital vendors & ad platforms

DESIRED CANDIDATE PROFILE:

- Hands on experience with FB Ads Manager and Google ADs.
- 1-2 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function
- Graduate
- Experience in handling large monthly budgets (6Cr+ monthly)
- Positive verbal/written communication skills in English

📌 Performance Marketing (Mumbai)
🏢 Hunarstreet Technologies
📍 Mumbai