We are looking for an experienced Inbound & Outbound Email Marketer who can manage end-to-end email marketing campaigns focused on customer engagement, lead nurturing, retention, and automation. The candidate should have hands-on experience in creating email journeys, campaign optimization, segmentation, and performance analysis.
Key Responsibilities:Plan, execute and own email marketing campaigns, newsletters, and drip sequencesCreate automated customer journeys and lifecycle workflowsManage audience segmentation and personalization strategiesCoordinate with content, design, and marketing teams for campaign executionOptimize open rates, CTRs, conversions, and overall email engagementPerform A/B testing on subject lines, creatives,
and CTAsMonitor campaign performance and prepare regular reportsEnsure proper email deliverability and database hygieneWork on lead nurturing and retention-focused communication strategiesCreate reports and management dashboards
Required Skills & Tools:Robust understanding of inbound & Outbound email marketing and marketing automationHands-on experience with:ListmonkApolloClayInstantlyAI tools for content optimization and automationCRM/email automation platformsLead Generation Campaign for B2BAdvance Knowledge of ExcelBasic understanding of customer segmentation and analyticsKnowledge of email deliverability best practicesFamiliarity with workflow automation and integrations
Preferred Qualifications:Experience in B2B email lifecycle marketingUnderstanding of user engagement and retention strategiesGood analytical and communication skills