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Purpose The purpose of the National Sales Manager (NSM) – Government Business is to lead and drive the organization's government sales strategy, ensuring sustainable revenue growth through successful participation in government tenders, rate contracts, institutional procurements, and public healthcare projects.

Scope The National Sales Manager (Government Business) is responsible for leading and expanding the organization's government healthcare sales business across India. The role includes developing and executing national sales strategies, driving revenue growth through government hospitals, medical colleges, defense institutions, PSUs, and public healthcare programs.

Key Responsibilities

- Develop and implement national government sales strategies aligned with organizational objectives.
- Drive revenue growth through Central Government, State Government, Defence, PSU, ESIC, CGHS, Railways, Medical Colleges, and Public Health Institutions.
- Prepare annual business plans, sales forecasts, and growth strategies.
- Identify new business opportunities and emerging healthcare procurement programs.

- Lead end-to-end management of GeM, CPPP, State e-Tender portals, and institutional procurement opportunities.
- Oversee bid qualification, tender submissions, pricing strategy, negotiations, and contract execution.
- Ensure compliance with all tender requirements and procurement regulations.

Key Result Areas (KRAs) & Key Performance Indicators (KPIs)

KPI

KRA

Achievement of Annual Government Sales Target

Government Sales Revenue Achievement

Tender Win Ratio





Tender & GeM Business Management

Growth from Key Government Accounts (AIIMS, Medical Colleges, State Health Departments, Defence, CGHS, ESIC etc.)

Key Account Management

Qualified Opportunity Pipeline Coverage

Pipeline & Prospect Management

Collection Efficiency from Government Institutions

Collection & Contract Execution

Regional Team Target Achievement

Team Leadership & Performance Management

Customer Satisfaction Score

Stakeholder & Relationship Management

Identification of New Projects/Tenders

Market Intelligence & Business Development

Timely Submission of MIS, Forecasts & Reports

Compliance & Reporting

Qualifications & Experience

- Bachelor's Degree in Life Sciences, Biomedical Engineering, Pharmacy, Healthcare Management, or related discipline.
- MBA (Sales/Marketing) preferred.
- - 12–18+ years of experience in Medical Devices, Infection Control, Healthcare Equipment, or Healthcare Solutions Sales.
- Minimum 5 years in Government/Institutional Sales Leadership role.
- Proven experience in GeM, CPPP, State Tenders, and Government Procurement Systems.
- Strong network within Government Healthcare Institutions and Procurement Agencies.

Screening Questions

1. Describe your experience in managing Government Sales for medical devices, healthcare equipment, or diagnostics.
2. Which government institutions have you worked with (Central Government, State Government, PSUs, Armed Forces, Railways, ESI, CGHS, etc.)?
3. What was the annual business turnover managed by you in your previous role?

📌 National Sales Manager (NSM)- Medical Devices & IC , Government Business, Delhi
🏢 Talent Leads Consultants
📍 Delhi