:

 Develop and execute modern trade strategies to increase market share and revenue.

 Identify and prioritize modern trade channels, including supermarkets,

hypermarkets, and chain stores.

 Create joint business plans with key accounts to drive mutual growth and profitability.

Key Account

Management

 Build and maintain strong relationships with key modern trade accounts.

 Negotiate terms, pricing, and promotions with key account partners.

 Monitor sales performance, track account profitability, and resolve any issues or concerns.

Promotions and

Merchandising

 Plan and execute promotions, campaigns, and merchandising activities in modern trade outlets.

 Coordinate with the marketing team to develop promotional materials and

POS displays.

 Analyze promotion effectiveness and ROI to optimize future initiatives.

Market Analysis and

Competitor

Intelligence

 Conduct market research and analysis to understand market trends,

consumer behaviour, and competitor activities.

 Use market insights to identify opportunities and develop competitive strategies.

 Monitor competitor pricing, promotions, and product offerings to stay ahead in the market.

Cross-Functional

Collaboration

 Collaborate with cross-functional teams, including sales, marketing, supply chain, and finance,



to achieve business objectives.

 Communicate market trends, customer feedback, and business insights to internal stakeholders.

 Work closely with the sales team to ensure alignment and execution of modern trade strategies.

Job knowledge, skills, and experience:

Education  Bachelor's degree in Business Administration, Marketing, or a related field

(preferred). (or equivalent work experience)

Who Can Apply

 Proven experience in modern trade management, preferably in the FMCG or retail industry.

 Solid understanding of modern trade channels, customer dynamics, and industry trends.

 Excellent negotiation, communication, and relationship-building skills.

 Analytical mindset with the ability to interpret data and make data-driven decisions.

 Results-oriented and proactive approach to achieving targets and driving growth.

 Ability to work independently and as part of a team.

 Excellent problem-solving skills and a proactive approach to sales.

 Willingness to travel as needed.

Skills

 Strong communication, negotiation, and interpersonal skills.

 Ability to work independently and as part of a team.

 Excellent problem-solving skills and a proactive approach to sales.

📌 Modern Trade Manager (Surat)
🏢 Real Placements
📍 Surat