Description

. Customer Data Platform (CDP) Specialist (amperity CDP tool)

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation: Building audience segments for marketing campaigns and personalization.

Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation: Building audience segments for marketing campaigns and personalization.

Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.

Responsibilities

. Customer Data Platform (CDP) Specialist (amperity CDP tool)

In the technology and marketing sectors,



a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation: Building audience segments for marketing campaigns and personalization.

Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation: Building audience segments for marketing campaigns and personalization.

Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background: Bachelor’s degree in Computer Science, Data Science,



or Marketing with 3+ years of experience in MarTech or data engineering.

Qualifications

. Customer Data Platform (CDP) Specialist (amperity CDP tool)

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation: Building audience segments for marketing campaigns and personalization.

Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist In the technology and marketing sectors, a CDP Specialist is a data-driven skilled who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration: Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution: Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation: Building audience segments for marketing campaigns and personalization.

Activation: Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance: Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background: Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.

📌 Martech role (CDP Specialist) (India)
🏢 Zensar Technologies
📍 India