Key Responsibilities:

1. Develop and Execute Marketing Strategies
- Lead the creation and execution of comprehensive marketing strategies to enhance brand visibility, attract new clients, and retain existing customers.

- Design and implement marketing campaigns across various channels including digital, print, email, and social media, ensuring alignment with Finovest’s objectives and target audience.

- Brand Development and Positioning

- Oversee the development and management of the Finovest brand, ensuring consistent messaging and positioning across all platforms.

- Collaborate with senior leadership to establish and maintain the company’s brand voice and identity.

- Content Creation and Management

- Lead content development for all marketing materials including blog posts, newsletters, social media updates, case studies, white papers, and website content.

- Ensure all content is optimized for search engines (SEO) and resonates with target demographics.

- Lead Generation and Client Acquisition

- Identify and implement lead-generation tactics that convert potential leads into clients, focusing on both B2B and B2C opportunities.

- Work closely with the sales team to ensure marketing efforts align with sales goals and target markets.

- Market Research and Competitive Analysis

- Conduct market research to stay up-to-date on industry trends, customer preferences, and competitors' strategies.

- Analyze and report on competitors’ marketing activities and adapt Finovest’s strategies to maintain a competitive edge.

- Event Management

- Plan and manage corporate events, webinars, and seminars aimed at promoting Finovest's services and expanding the company’s client base.

- Coordinate speaking engagements and sponsorship opportunities that enhance the brand’s credibility.

- Analytics and Reporting

- Monitor and evaluate the effectiveness of marketing campaigns using KPIs, Google Analytics, and other reporting tools.





- Provide regular reports on marketing performance and ROI to senior leadership and recommend optimizations.

- Budget Management

- Oversee and manage the marketing budget, ensuring campaigns are executed within budget and resources are allocated effectively.

- Collaboration and Cross-Functional Support

- Work closely with internal teams (sales, product, customer support) to ensure alignment of marketing activities with company-wide objectives.

- Serve as the main point of contact for all marketing-related initiatives and communications.

Requirements

Qualifications:

- Education

- Bachelor’s degree in Marketing, Business Administration, or a related field. A Master's degree or MBA is a plus.

- Experience

- 5+ years of experience in marketing, with a minimum of 2 years in a managerial or leadership role. Experience in the financial services or investment industry is preferred.

- Skills

- Proven experience in digital marketing (SEO, SEM, social media, email marketing, and content marketing).

- Strong knowledge of marketing analytics tools (Google Analytics, HubSpot, SEMrush, etc.).

- Excellent communication, project management, and organizational skills.

- Ability to work in a fast-paced environment and manage multiple projects simultaneously.

- Traits

- Creative, proactive, and results-oriented mindset.

- Strong team player with the ability to collaborate effectively across departments.

- Strong attention to detail and an ability to think strategically and analytically.

Benefits

- Innovative Environment: Work with a forward-thinking team that is committed to transforming the financial services landscape.

- Career Growth: Gain exposure to diverse areas of marketing while contributing to Finovest’s continued success and growth.

- Competitive Compensation: We offer a competitive salary, performance bonuses, and comprehensive benefits packages.

- Work-Life Balance: Enjoy versatile work hours and a collaborative, supportive team culture.

📌 Marketting Manager (Ernakulam)
🏢 FINOVEST GROUP
📍 Ernakulam