JOB TITLE: Marketplace Marketing Associate/Manager (depends on experience level & performance in interviews)
:As a part of the Growth function, the marketplace marketing associate/manager will be responsible for driving customer acquisition on marketplaces such as Amazon, Flipkart etc. and achieving monthly revenue growth targets through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis.
KEY AREASCustomer acquisition & digital sales funnel management• Develop & execute detailed monthly advertising plans across the advertising platforms of Amazon, Flipkart, Nykaa, Myntra for achieving the sales targets with optimal ACOS / ROAS & ensuring targets are met
Campaign Management• Plan & implement PLA/branded video ads/PCA etc. campaigns to achieve business targets and maximize revenue• Daily campaign management across all the digital marketplace platforms for acquisition• Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization• Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
Promotions• Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics.