:The online marketplace lead will be responsible for end to end P&L; management, operations,promotions etc. on all external marketplaces such as Amazon, Flipkart, Nykaa etc. to deliver strongrevenue growth in line with monthly & annual business targets, manage our business operations onthe marketplaces, manage expenses, liaise & build relationships with marketplaces and scale up ouronline platform footprint as part of the growth function. The incumbent needs to have strongunderstanding and experience in managing amazon advertising, Flipkart advertising etc. for drivinggrowth.
KEY AREAS RESPONSIBILITIESRevenue management • Develop & execute monthly plans for revenue growth onall the marketplaces and ensure profit targets are met• End to end management of sales from marketplaces• Own all KPIs related including P&L; for sales from platformsPromotions • Implement brand strategy, integrated communication andmedia plans to drive growth on platforms• Design & execute effective promotions strategy to pushsales numbers as well as uplift visibility, mind metrics
Platform operations • Ensure smooth daily operations of our business on allexternal platforms• Trouble shoot & resolve operational issues if any• Ensure accuracy/high quality of content on all platforms
Liaising & key accounts /relationship management
- Identify high potential strategic partnerships and buildpipeline of new partners• Constantly engage with existing marketplaces and buildstrong relationships to drive higher preference for ourbrand
Analytics & Reporting • Competition monitoring and gathering market intelligence• Detailed analysis of sales trends, funnel, conversions & allkey metrics and sharing relevant insights• Monitor performance & optimize/course correctBudget & ROI management • Plan & deploy the monthly budgets efficiently for eachplatform and track the spends effectively• Optimize continuously to ensure high ROI & minimize CAC
SKILLS AND COMPETENCIES:Skills • Analytical & insights• Data/numbers oriented• Good at advanced excel/other data analysis tools• Negotiation skills• External stakeholder management• Strong verbal & written communicationCompetencies • Commercial & strategic acumen• Results driven & ROI focused• Strong bias to action• Agility and ability to take decisions/course correct rapid• Cross functional collaboration• Influencing stakeholdersREPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:Reporting to Chief Growth OfficerTeam / IC Team role with members reporting into this roleInternal Stakeholders Distribution/Supply chain, Growth/Marketing, Finance, ProductExternal Stakeholders Key account managers of Ecomm Platforms/Marketplaces, vendors
DESIRED CANDIDATE PROFILE:• 3-5 Years of experience of which min. 2 years in a B2C ecommerce role managing platformssuch as Amazon, Flipkart, Nykaa etc.• Understanding of amazon, flipkart platform advertising and experience managing the adbudgets on these platforms• Experience managing international marketplaces (Amazon USA /Canada / UAE/UK etc.) isdesirable• Graduate / post graduate from a good institute with good verbal/written communication