Prerequisite skills: Marketo Admin and configuration
Responsibilities
- Configuration on technical needs of Marketo tool and third party integrations
- Manage the Marketo integrations and API integrations with Salesforce to ensure effectively leads are processing
- Help in documenting integrations and the system connected ecosystem is up to date with ongoing process enhancements
- Building email and landing page templates in content builder and Velocity Scripting
- Working closely with the strategy team to understand requirements and technical specifications for fast delivery
- Building and testing user journeys
- Creating in depth test plans to make sure all possible scenarios are tested properly before deployment
- Understanding the end to end experience of emails and forms landing pages from creation to deployment and reporting
- Being the liaison in troubleshooting a myriad of data or technical challenges
- Working with vendor development teams and the business to find resolutions
- Lead Coordinate with QA UAT and Go Live Activities
What Were Looking For
- The ideal candidate will have experience on the development side of Marketo technical work required in the Marketo Database Marketing Activities Design Studio activities and other API integrations
- Candidate must have hands on experience with JSON as Marketo Developer work involves either accessing Marketo API or Webhooks and connecting other tools and systems within our Marketing Technology ecosystem
- Ability to pick up on new technologies and tackle challenges quickly isa must The candidate will work with a global team
- Understanding of Software Development Lifecycle SDLC
Strong SQL Skills
- Willing to work in Eastern Standard Time zone Nightshift
Basic Qualifications
- Minimum 3-5 years of experience with hands on development in marketing automation tools like Marketo and Salesforce
- Marketo technical certification or equal level of expertise
- Assist in managing project exports detailed data analysis and integration API calls
- Stay on top of marketing automation developments industry trends and best practices particularly in relation to demand generation and optimized integration performance
- Identify how new features and functionality within Marketo can be leveraged internally and by clients to continuously enhance campaign performance and automated integration processes
- Work with IT and other teams on how to best configure Marketo with SFDC as well as other third party integrations
- Ability to articulate demand generation nurturing and scoring principles to all levels of expertise and integrate this data seamlessly in Marketing Technology ecosystem
- Ability to create execute and troubleshoot complex programs and integrations
- Able to work on Excel HTML Marketo API CSS and JavaScript
- Detail oriented self-starter who can multitask well in a fast paced growth driven setting
- Experience with results oriented marketing technology with proven history in optimizing results
- Ability to continuously learn and develop new skills to maintain technical currency
- Strong problem solving critical thinking troubleshooting and analytical skills to set up and interpret logic data and rule relationships
- Excellent verbal and written communication skills
Demonstrated listening analytical organizational and time management skills
- Demonstrated ability to work independently and cross functionally including in high pressure situations
- Recommends development and configuration strategies received minimal guidance Uses subject matter expertise to advise others
Preferred Qualifications
- Good hands on experience using Marketo Engage marketing automation software building integrations Webhooks Database management Landing pages munchkin tracking etc.,
- Familiarity with marketing campaign integrations in Marketo On24 CVENT LinkedIn platform integrations
- Familiarity with Safe Agile Framework preferred
- Exposure to Salesforce and other lead generation marketing automation and CRM software and systems and development