Your job as a Marketing Operations Specialist is to support the Marketing team in maintaining, optimizing, and integrating a set of marketing tech stack along with ensuring high data quality & accessibility. You will also be responsible for assisting the Marketing team in analysis, planning and strategy.
Responsibilities
- Manage our Marketing tech stack to help the team execute, track, and optimize on a wide range of marketing campaigns, including email campaigns, webinars, advertising, and events
- Build, test, deploy, and optimize processes across all stages of the marketing funnel
- Automate and improve data quality and data management initiatives, including segmentation, list management, and lead processes in CRM
- Conduct customer database analysis, identify growth patterns and gaps, and partner with Demand Generation team to optimize lead generation
- Support the marketing team on product launches and field marketing initiatives
- Partner with the Sales Development team on building and managing Target Account Lists for their Outbound activities
- Be on the lookout for the best tools and platforms in the market which would help the company in streamlining their Sales and Marketing processes.
Requirements
- Minimum of 2 years of experience in Marketing Operations or a similar role
- Good attention to detail
- Excellent verbal and written communication skills
- Excellent analytical and problem-solving skills
- Experience with reporting and analytics
- Ability to work independently in a rapid-paced environment
- A solid understanding of CRM and Marketing automation platforms
- Past Experience working for an early stage startup is an added advantage