Ankercloud Technologies | ankercloud.com

Marketing Manager – Strategy & Demand

Generation

Bengaluru, India | Full-Time

About Ankercloud

Ankercloud Technologies is a Premier Cloud Technology Services Provider delivering Engineering

Intelligence across AI, Data, Cloud, and Applications. Trusted by 150+ customers across India,

APAC, and Europe, we partner with AWS, Google Cloud, and Microsoft Azure to help organizations migrate, modernize, and scale. Our fastest-growing practices today are Agentic AI, GenAI, and

Cloud Security - and we're building the team to match that ambition.

Role Overview:

We are looking for a Marketing Manager who can own both the strategic narrative and the demand engine. This is a dual-mandate role: you will shape how Ankercloud is positioned across our AI,

Data, and Cloud practices - while simultaneously running the programs that fill the top of the funnel.

Key Responsibilities

Marketing Strategy

• Define and execute Ankercloud's go-to-market positioning across our core practices: Agentic

AI, GenAI, Cloud Migration, Cloud Security, Data Analytics, SaaS Transformation, and

Managed Services

- Build the annual marketing plan aligned to revenue targets - including budget allocation,

channel mix, and campaign calendar

- Develop thought leadership content in partnership with technical leaders (whitepapers,

solution briefs, case studies, blogs) aligned to Ankercloud's published resources and solutions

- Own brand messaging for EU, APAC, US; ensure consistency across all customer-facing materials and the website




- Drive partner co-marketing programs across AWS, Google Cloud- leveraging MDF, joint campaigns, and partner summits

Demand Generation

- Design and run multi-channel demand generation programs: paid digital, email, content syndication, events, and webinars
- Own the full-funnel pipeline metrics: MQL targets, SQL conversion rates, CAC, and contribution to ARR
- Build and optimize marketing automation workflows (HubSpot / Marketo) for lead nurturing and scoring
- Run ABM (Account-Based Marketing) programs targeting enterprise and mid-market accounts across verticals including Manufacturing, Healthcare, Financial Services, Mobility,

and ISV/Technology

- Work closely with the Pre-Sales team to create vertical-specific battle cards, one-pagers,

and campaign assets for each practice area

- Manage digital presence: SEO/SEM, LinkedIn advertising, retargeting, and ankercloud.com content strategy

Partnerships & Events

- Co-ordinate with AWS, GCP partner teams for MDF utilisation, joint campaigns, and partner events
- Own Ankercloud's events strategy - from industry conferences to proprietary roundtables —

and measure ROI per event

- Manage Round Table, and e-book/whitepaper campaigns through the resources hub





Analytics & Reporting

- Track, analyse, and report on marketing performance against OKRs on a fortnightly and quarterly cadence
- Own the marketing dashboard in CRM and marketing automation platforms
- Provide actionable insights to leadership on channel performance, pipeline contribution, and where to invest next

What We're Looking For

Experience & Skills

- 6–9 years of B2B marketing experience, with at least 3 years in a Cloud, SaaS, or technology services company
- Proven track record of owning demand generation programmes that materially contributed to pipeline and revenue
- Solid understanding of the hyperscaler ecosystem (AWS, GCP); multi-cloud partner marketing experience is a significant plus
- Hands-on proficiency with marketing automation (HubSpot preferred), CRM tools, and paid digital platforms (Google Ads, LinkedIn)
- Experience running ABM campaigns in close alignment with enterprise sales teams
- Data-driven mindset: comfortable with funnel analytics, attribution models, and performance dashboards
- Excellent written and verbal communication; able to distil complex technical concepts

(Agentic AI, cloud security, MLOps) into compelling narratives

Nice to Have

- Experience marketing Agentic AI, GenAI, or ML solutions to enterprise buyers
- Familiarity with APAC or European market dynamics — India, Southeast Asia, DACH
- Prior experience at an AWS, GCP, or Azure partner organization
- Exposure to analyst relations (Gartner, Forrester) or technology PR

📌 Marketing Manager – Strategy & Demand Generation (Bengaluru)
🏢 ANKERCLOUD TECHNOLOGIES
📍 Bengaluru