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Roles and Responsibilities:

- Develop and execute comprehensive marketing strategies that align with the company's objectives and goals, driving brand growth and awareness.
- Oversee all aspects of marketing including branding, advertising, digital marketing,

content creation, PR, and social media strategy.

- Lead the creation and management of marketing campaigns to support product launches,

store openings, and other key company events.

- Manage relationships with external agencies for digital marketing, creative content,

and media planning.

- Identify new opportunities to reach current markets, enhance brand visibility, and drive traffic to retail stores and the company’s e-commerce platforms.
- Conduct market research and analyze consumer behaviour, competitors, and industry trends to adjust marketing strategies and increase market share.
- Lead the development and execution of creative marketing concepts to ensure brand consistency across all channels, including print, digital, and social media platforms.
- Drive the digital marketing agenda by managing SEO/SEM, PPC, email marketing, and social media advertising to increase online engagement and sales.
- Manage the marketing budget, track spending, and optimize the allocation of resources across channels and campaigns for maximum ROI.
- Coordinate with the product design, sales, and retail teams to ensure cohesive marketing strategies are executed across all business functions.




- Lead internal communications to ensure alignment between departments and the marketing team.
- Monitor performance metrics and KPIs, analyzing the effectiveness of marketing campaigns and implementing data-driven changes.
- Develop and maintain relationships with media outlets, influencers, and industry stakeholders to enhance brand reputation.
- Oversee customer engagement initiatives, including loyalty programs and customer retention strategies.

Requirements

- Proven experience in marketing leadership roles, preferably within the retail, fashion, or luxury goods sectors.
- Strong understanding of brand management and experience in building and scaling premium or luxury brands.
- Expertise in digital marketing strategies, including SEO, SEM, social media, email marketing,

and content marketing.

- Excellent leadership, communication, and organizational skills.
- Analytical mindset with the ability to interpret data and translate it into actionable insights.
- Experience managing budgets and delivering ROI through strategic marketing initiatives.
- Proficient in working with external agencies and managing partnerships.
- Ability to lead creative teams and work collaboratively with design, product, and sales teams.
- A visionary with a proactive approach to identifying marketing opportunities and risks.
- Bachelor's or Master's degree in Marketing, Business, or a related field.
- Exp: 10+ years in marketing, with at least 5 years in a leadership role.

📌 Marketing Head (Mumbai)
🏢 TalentOne HR Consulting
📍 Mumbai