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Profile Summary A dynamic and detail-oriented Marketing Executive specializing in the planning, coordination, and execution of corporate events, conferences, exhibitions, and webinars. Skilled in managing end-to-end event logistics, vendor coordination, audience engagement, and digital promotion to ensure successful brand visibility and lead generation. Adept at collaborating with cross-functional teams, managing event marketing campaigns, and leveraging digital platforms to maximize participation and ROI.

Key Responsibilities

Event & Conference Management

- Plan and execute corporate events, exhibitions, seminars, and conferences to enhance brand visibility and customer engagement.
- Coordinate event logistics including venue management, vendor coordination, booth setup, travel arrangements, and in office execution.
- Manage participation in industry exhibitions and trade shows including stall design, promotional materials, and team coordination.
- Work closely with sales and product teams to ensure alignment of event objectives with business goals.

Webinar & Virtual Event Management

- Plan and organize webinars including topic development, speaker coordination, and audience engagement strategies.
- Manage webinar platforms including registrations, invitations, reminders, and post-event recordings.
- Coordinate with technical teams to ensure smooth execution of virtual events.
- Analyze webinar performance metrics such as attendance, engagement, and lead generation.

Marketing & Promotions

- Promote events and webinars through email campaigns,



social media, and digital marketing channels.
- Create promotional content including event invitations, landing pages, social media posts, and email newsletters.
- Coordinate with design teams for event creatives, brochures, and marketing collateral.

Lead Generation & Follow-up

- Capture and manage event leads through CRM systems.
- Coordinate post-event follow-ups with the sales team to convert leads into business opportunities.
- Track and report event ROI and performance metrics.

Vendor & Stakeholder Coordination

- Liaise with vendors, agencies, and partners for event execution.
- Negotiate contracts with event service providers to optimize budgets.
- Manage relationships with speakers, industry partners, and sponsors.

Reporting & Analytics

- Prepare event reports including participation, leads generated, and overall impact.
- Analyze event performance and provide recommendations for future improvements.

Key Skills

- Event & Conference Management
- Webinar Planning & Virtual Event Platforms
- Vendor & Stakeholder Coordination
- Digital Marketing & Email Campaigns
- Lead Generation & CRM Management
- Budget Management & Negotiation
- Project Management & Multitasking
- Strong Communication & Presentation Skills

Tools & Platforms

- Webinar platforms (Zoom, Webex, Microsoft Teams, GoToWebinar)
- CRM tools (Salesforce, Zoho, HubSpot)
- Email marketing tools (Mailchimp, Sendinblue)
- Social media platforms for event promotion
- Event management software

📌 Marketing Executive -Thane
🏢 DC Consultants
📍 Thane