Position: Marketing Director

Location: Mumbai

Reporting to: Company Founders

Role Overview:

The Marketing Director will serve as the strategic and creative force for the brand's portfolio. This role demands a rare blend of creative vision and strategic thinking -someone who can translate brand identity into compelling campaigns, drive digital-first storytelling, and make high-impact decisions that elevate both brands in a competitive lifestyle and F&B; market.

The ideal candidate brings a robust portfolio and a proven track record of building brands with both cultural resonance and business impact.

Key Responsibilities

Brand Strategy & Portfolio Leadership:

- Own and drive the overall marketing and brand strategy

- Define brand positioning, voice and visual identity in alignment with the founders’ vision.

- Build and lead a high-performance marketing team, setting the creative and strategic direction.

Content & Creative Direction:

- Lead the conceptualisation and execution of all creative campaigns across digital, social, and offline channels.

- Ensure all content (visual and written) reflects the premium lifestyle character of the brands.

- Maintain a portfolio-level view ensuring the two brands are treated as distinct yet complementary brands.

Digital & Social Media Oversight:

- Oversee strategy and performance across all social media platforms.

- Drive decisions on platform priorities, content calendars and campaign execution.

- Leverage trends,



platform insights and consumer behaviour to maximise reach and relevance.

Growth & Business Impact:

- Partner with the founders on marketing-led growth initiatives aligned with the brand’s expansion into pan India locations.

- Drive customer acquisition, retention and loyalty through integrated marketing efforts.

- Track and report on brand health, campaign performance and marketing ROI.

Vendor & Agency Management (as relevant):

- Identify, brief, and manage external creative agencies, photographers, influencers, and production partners.

- Ensure quality control and brand consistency across all vendor outputs.

Qualifications:

- Bachelor’s or Master’s degree in Marketing, Mass Communication, or a related field.

- 08+ years of experience in brand marketing, with significant exposure to lifestyle, F&B; and/ or consumer brands.

- Demonstrated experience in a strategic leadership role managing marketing teams and multi-brand portfolios.

- Strong creative sensibility with the ability to direct visual storytelling and content creation.

- Deep understanding of digital marketing, social media platforms, and content trends.

- Experience in a high-growth, founder-led, or startup environment is strongly preferred.

- A strong portfolio demonstrating brand-building and campaign work is mandatory.

Preferred Skills:

- Prior experience with café, restaurant, or QSR brands.

- Experience with brand launches or city expansion campaigns.

📌 Marketing Director (Mumbai)
🏢 Ifcci
📍 Mumbai