This is not a “social media executive” role. You will work on technical B2B content, SEO, LinkedIn growth, AI search optimisation, webinars, email workflows, and authority building for a global pharma audience.

You do not need prior pharma experience. You do need robust writing ability, curiosity, execution discipline, and the ability to learn complex technical subjects quickly.

Key Responsibilities:

1. Content & SEO

- Own and execute SSI’s content calendar across blogs, LinkedIn, YouTube, webinars, and email
- Write and publish long-form technical content based on internal discussions with the technical team
- Perform keyword research, on-page SEO, internal linking, and content optimisation
- Build topic clusters around visual inspection, Annex 1, injectable compliance, and related industry themes
- Monitor performance using Google Search Console and analytics tools

2. AI Search & Authority Building (AEO/GEO)

- Optimise content for AI-driven search platforms including ChatGPT, Perplexity, Gemini, and Bing
- Implement structured content and schema markup across website pages
- Create Q&A-style; educational content targeting high-intent regulatory search queries
- Build authority for SSI’s technical experts through author pages, citations, and publication workflows

3. LinkedIn & Social Media

- Manage SSI’s LinkedIn company page and publishing cadence
- Create educational posts, carousel content, conference updates, and product-focused content
- Support founder-led thought leadership content
- Repurpose long-form content into short-form social formats





4. Video & Webinar Marketing

- Manage SSI’s YouTube channel and video publishing workflows
- Coordinate technical recordings, transcripts, captions, and video SEO
- Execute webinars end-to-end
- Repurpose webinar and video content into SEO assets

5. Email Marketing & Analytics

- Build nurture workflows in Zoho Campaigns or equivalent tools
- Manage newsletters and audience segmentation
- Track and report marketing KPIs:
- organic traffic
- keyword rankings
- LinkedIn growth
- webinar leads
- email metrics
- inbound enquiries

Requirements

• 1–3 years in digital marketing, SEO, content, LinkedIn, or B2B marketing
- Excellent written English clarity and structure matter
- Strong understanding of SEO fundamentals and content strategy
- Ability to independently execute and manage workflows
- Comfortable learning technical subject matter

Good to Have:

- Experience with AI search optimisation (AEO/GEO)
- Schema markup and structured content knowledge
- LinkedIn carousel/content design experience
- YouTube SEO or webinar marketing experience
- Canva, WordPress/Wix, Zoho Campaigns, or marketing automation exposure
- B2B or technical content background

Benefits

• Opportunity to build an inbound engine from scratch
- Direct access to deep technical expertise and global industry exposure
- Rare experience in technical B2B pharma marketing
- Exposure to AI search optimisation and authority-led content systems
- Fast growth path into Marketing Lead / Head of Marketing roles

📌 Marketing Associate (Bhubaneswar)
🏢 AxureOne
📍 Bhubaneswar