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Key Responsibilities:

- Market Research & Analysis

 Conduct comprehensive market research to understand industry trends, competitor strategies, and customer behavior.

 Analyze market potential, identify opportunities, and evaluate risks for product launches and market entry.

- Competitor Analysis

 Identify key competitors, their product offerings, strengths, weaknesses, and market positioning.

 Track competitor activities and market share to provide actionable insights for strategic planning.

- Target Customer Profiling

 Define and segment the target customer base for new and existing products.

 Gather and analyze data on customer preferences, needs, and buying behaviors.

4.Market Entry & Product Launch Strategies

 Provide detailed analysis and recommendations for entering new markets or launching recent products.

 Work closely with cross-functional teams (Marketing, Sales, Product

Development) to align market strategies with business objectives.

5.Data-Driven Insights





 Collect and analyze quantitative and qualitative data to inform strategic decision-

making.

 Prepare detailed reports and presentations on market conditions, competitor intelligence, and customer insights.

6.Forecasting & Trend Analysis

 Develop forecasting models to predict future market trends and identify potential disruptions or opportunities.

 Stay updated on industry developments and emerging market trends.

Qualifications and Skills

 Educational Qualification: Must have completed full-time education (no correspondence courses).

 Experience:

o 5-10 years in market analyst role in manufacturing or building material industry o Minimum 5 years of work experience in the building material industry with project sales experience in competitive industries like Building Materials, White

Cement, Paints, Plywood, PVC Plumbing Pipes, Electrical and Switchgear,

Sanitary Ware and Bathroom Fittings, or Air-conditioning.

📌 Market Analyst (Gurugram)
🏢 RECEX
📍 Gurugram