We are seeking a Senior Manager, Performance Marketing to join our team. The successful candidate will be responsible for the planning, execution, and optimization of client campaigns across various digital channels. The Senior Manager, Performance Marketing will work closely with our clients and internal teams to deliver results-driven marketing campaigns.
Responsibilities
Plan and execute digital marketing campaigns across all the paid channels like google adwords, facebook, instagram, amazon ads etc
Understanding of the key KPIs mainly CAC, LTV , Retention, ROAS etc for different vertical of business
Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
Monitor and analyze campaign performance data, identify trends, and make recommendations for optimization
Work with the team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
Design,
conceptualize & co-ordinate with the creative team to bring out campaigns based on solid consumer & business insights
Understanding user behavior and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in product & across different marketing channels
Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube etc and evaluating them through relevant KPIs
Conducting multivariate testing across marketing channels to assess the impact of advertising spends on the key business metrics
Qualifications
Deep interest and discipline in learning the skills required to excel in the role
Inherent interest in how the internet works & user trends on internet consumption
Positive with numbers; analytical skills involving a data-driven approach to problem-solving
Proficiency in ms excel is a outstanding add-on A knack for content, copy, and creative areas is a definite plus