ROLE OVERVIEW The Marketing Manager will be responsible for strategising and executing LinkedIn, Email and explore various B2B channel to run marketing campaigns, Also manage a Digital Agency to run digital AD campaigns (Google Ads, LinkedIn Ads, etc.), SMO and SEO execution etc.

The Marketing Manager will leverage CRM tools, and be well versed with Analytics and Intelligence for Marketing efficiency.

EXPERIENCE:

· Minimum of 4 to 5 Plus years of experience in Marketing and Digital Marketing

· Preferable- at least 1 year of Team Handling

. Qualificiation: Graduate / (Preferable) Postgraduate any Discipline

KEY RESPONSIBILITIES

- B2B Digital Marketing Execution (Linkedin Marketing Experience mandatory)

· Plan and execute LinkedIn marketing campaigns for lead generation, brand awareness, and engagement. · Develop and manage email marketing campaigns, including outreach, lead nurturing, and automated workflows. · Explore and implement additional B2B marketing channels (e.g., industry platforms, forums, strategic partnerships).

- Digital Ad Campaigns & Agency Management

· Manage a digital marketing agency to run and optimize Google Ads, LinkedIn Ads, and other PPC campaigns.

· Ensure alignment between paid ads, SMO, and SEO efforts for maximum digital impact.

· Track agency performance, provide strategic inputs, and ensure timely execution of deliverables.

- CRM & Marketing Automation

· Utilize CRM tools (HubSpot, Zoho, Salesforce, etc.) for lead tracking, pipeline management, and campaign execution.

· Implement marketing automation for lead nurturing and email campaigns.





· Ensure seamless integration of CRM data with marketing analytics to improve decision-making.

- Performance Analytics & Optimization

· Analyze key marketing metrics, including campaign ROI, lead conversion rates, engagement rates, and cost per lead (CPL).

· Leverage data intelligence and analytics to refine marketing strategies.

· Conduct A/B testing to optimize marketing performance and improve efficiency.

- Drive Lead Generation

· Develop and implement lead generation strategies to attract qualified leads and grow the customer base.

· Optimize landing pages, calls-to-action, and lead capture forms to increase conversion rates.

· Monitor and analyse key performance indicators (KPIs) to track lead generation and customer acquisition efforts.

- Collaborate with Cross-Functional Teams

· Work closely with sales, product management, and other departments to align marketing strategies with business goals.

- Team Leadership and Development

· Lead and manage a team of digital marketing professionals, providing guidance, support, and mentorship.

· Set performance goals, conduct regular performance evaluations, and foster a collaborative and high-performing team culture.

Requirements

ATTRIBUTES o Strategic Thinker:



Ability to think strategically and develop long-term digital marketing strategies that align with the overall marketing and business goals.

o Strong Leadership Skills: Possess strong leadership qualities to lead and inspire a team of digital marketers, providing guidance, support, and fostering a collaborative work environment.

o Analytical Mindset: Proficient in data analysis and interpretation, using digital analytics tools to track and measure campaign performance, identify trends, and make data-driven decisions.

o Tech-Savvy: Stay updated with the latest digital marketing trends, technologies, and tools. Proficient in using digital marketing platforms, automation tools, and analytics software.

o Results-Oriented: Driven by achieving measurable results, setting key performance indicators (KPIs), and continuously optimizing campaigns for better performance and ROI.

o Customer-Centric: Understands the target audience, their needs, and behaviours, and develops digital marketing strategies that effectively engage and convert customers.

o Solid Communication Skills: Excellent communication skills, both written and verbal, to effectively convey ideas, strategies, and reports to stakeholders, team members, and cross-functional teams.

o Attention to Detail: Pays meticulous attention to detail, ensuring accuracy and quality in digital marketing campaigns, content, and messaging.

o Time Management and Prioritization: Ability to manage multiple projects, deadlines, and priorities, ensuring efficient use of resources and timely delivery of digital marketing initiatives.

📌 Manager Marketing (Chennai)
🏢 RenB Digital
📍 Chennai