About the Organization

Furniture and Fittings Skill Council is an industry-led organization dedicated to the sustainable development of the furniture and interior industry in India. With the support of 1500+ companies, associations, academia and Skill Ambassadors, FFSC aims to build a strong ecosystem through skill development initiatives and collaborations.

Objective

The Manager, Marketing Communications (Strategy), will play a pivotal role in developing and executing strategic marketing communication plans for FFSC. This position requires a forward-thinking and strategic approach to enhance the organization's brand, promote its initiatives, and strengthen stakeholder engagement through digital-first and data-driven communication.

Key Responsibilities (KRA)

- Develop and execute comprehensive marketing communication strategies aligned with FFSC's overall goals and objectives

- Drive brand awareness and recognition through targeted, data-driven, multi-channel communication campaigns.

- Plan, execute, and optimize email marketing campaigns using Zoho Campaigns, including audience segmentation, list management, automation, personalization, newsletters and campaign analytics.

- Collaborate with internal teams to align communication strategies with FFSC's skill development programs, industry campaigns, stakeholder engagement programs, events, and digital outreach initiatives.

- Oversee impactful content for websites, email newsletters, social media, presentations, PR notes, video scripts, case studies, and stakeholder communication while ensuring consistency in messaging and brand representation.

- Build integrated digital communication plans across email, LinkedIn, YouTube, Instagram/Facebook,



WhatsApp or community channels, webinars, events, and website communication.

- Use marketing analytics and dashboards to track reach, engagement, conversions, stakeholder response, campaign ROI, and areas for continuous improvement.

Internal & External Interfaces

- Internal: Collaborate with FFSC leadership, Skill Academies, and other divisions.

- External: Liaise with advertising agencies,

media partners, industry associations, digital platforms, technology vendors,

and other stakeholders to enhance external communications.

Key Performance Indicators (KPI)

- Successful execution of strategic marketing communication plans.

- Increased brand visibility and positive perception across industry, academia, government,

learner, and stakeholder communities.

- Effective coordination with internal teams for aligned messaging.

- Improved email marketing performance through Zoho Campaigns, including open rate,

click-through rate, conversion response, list quality, and campaign engagement.

- Measurable improvement in digital/social engagement, website traffic, stakeholder inquiries, event/webinar participation, and campaign reporting quality.

Requirements

Minimum Qualification Requirements

- Bachelor's/Master's degree in Marketing, Communications, Business Administration,



Digital Marketing, Mass Communication, or a related field.

- Proven experience in developing and implementing strategic marketing communication plans.

- Hands-on familiarity with email marketing or marketing automation platforms, preferably Zoho Campaigns; CRM tools; AI-enabled content or marketing tools; social media and analytics platforms.

Work Experience

- 5+ years of relevant experience in marketing and communications, preferably within skill development or related industries.

- Exposure to AI-driven content workflows, marketing automation, email campaign management, SEO, social media strategy, and campaign analytics will be an added advantage.

Technical Competencies

- Strategic Planning

- Brand Management

- Content Development

- Campaign Execution

- Market Research and Analysis

- Digital Marketing

- MS Office Skills

Generic

Competencies

- Strategic Planning

- Brand Management

- Content Development

- Campaign Execution

- Market Research and Analysis

- Digital Marketing​

Benefits

- Market-competitive salary package as per industry standards and experience.

- Opportunity to work with corporates, industry leaders, associations and institutions.

- Exposure to national-level CSR, skilling and workforce development initiatives.

- Professional development through project leadership and industry collaboration.

Application Process

Apply through the official careers page: https://ffsc.in/careers

Selection process may include Pre-Placement Talk, interviews, SOPs, tests, group discussions or any other process as deemed necessary by the management.

📌 Manager, Marketing Communication (Gurugram)
🏢 FFSC
📍 Gurugram