Description

Key Responsibilities

1.

Brand

Strategy & Planning (Support)

- Support the formulation and rollout of the Group’s brand strategy and roadmap.
- Collaborate with businesses to align their brand initiatives with Group direction.
- Ensure consistent brand positioning, tone, and identity across all communication touchpoints.
- Conduct periodic brand audits to check alignment with guidelines
- Assist in tracking campaign effectiveness, brand perception metrics, and insights for decision-making.

2. Development of Brand Assets and Collaterals (Lead)

- Develop and maintain corporate brand collaterals, merchandising, and visual identity systems.
- Support the conceptualization and execution of brand campaigns and initiatives.
- Coordinate with agencies and design partners to deliver creative solutions for events, leadership messages, and stakeholder engagement.
- Contribute to storytelling efforts that enhance Essar’s brand equity.

3. Agency & Partner Management (Lead)

- Liaise with advertising, media, and market research agencies to ensure deliverables meet brand objectives, quality benchmarks, and deadlines.
- Support agency evaluation and onboarding processes.

4.

Internal

Branding &

• Communication (Lead)

- Drive internal communication and employee engagement through creative initiatives.
- Conceptualize and publish internal newsletters, updates,



and brand stories.
- Act as a brand ambassador to foster internal alignment with Group values, and to manage/develop systems that cultivate and equip brand ambassadors.

5. Governance &

• Compliance (Support)

- Coordinate with legal, M&A;, and finance teams to ensure timely registration, protection, and renewal of brand trademarks and copyrights.
- Support in establishing processes to safeguard and monitor brand use across businesses.

Skills &

• Competencies

- Knowledge of brand strategy, architecture, and communication planning.
- Ability to translate strategy into impactful campaigns and content.
- Excellent storytelling, writing, and presentation skills.
- Skilled in stakeholder and agency management across multiple functions.
- Analytical mindset with ability to interpret brand and campaign performance data.
- Creative, and execution-focused, with solid attention to detail.

Qualifications &

• Experience

- Master’s degree in marketing, communications, or Business Management
- 5–8 years of experience in brand strategy, corporate communications, or marketing roles.
- Proven track record in managing group/umbrella brands across industries.
- Demonstrated success in managing brand campaigns, creative partners, and multi-stakeholder communication initiatives.

📌 Manager - Brand Strategy & Communications (Mumbai)
🏢 Essar Global Fund
📍 Mumbai