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Job Title: Business Development Manager

Employment Type: Full-Time | On-Ground Field Role

Department: Business Development

Reports To: Head of Business Strategy

Experience: No cap (Architect-focused business development or luxury product selling)

Role Overview:

This is a market-facing, full-time business development role focused on architect acquisition,

engagement, and conversion. The objective is to aggressively grow Dimore Surfaces' brand visibility, specification share, and commercial wins through high-touch architect relationships and on-site project activation.

Core Responsibilities:

- Market Penetration & Lead Generation

 Conduct daily market visits to identify, engage, and activate new architecture and interior design firms.

 Build and nurture a pipeline of ongoing and upcoming residential, commercial, and hospitality projects.

 Generate qualified leads through direct architect outreach, referrals, site visits, and networking events.

2. Architect Engagement Strategy

 Drive end-to-end relationship development: from first interaction to becoming a preferred surfaces partner.

 Understand architects’ project pipelines, client personas, and material preferences to position relevant Dimore collections.

 Ensure regular, value-added engagement with architect studios through product updates, mock-ups, and presentations.

3. Business Development Through Specification

 Convert architectural presentations into hard specifications and ensure they translate into purchase orders via dealers or direct channels.

 Actively follow up with clients and channel partners to track specification-to-order movement and remove friction in decision cycles.

 Maintain records of all live leads, project specs, and architect feedback in CRM systems.

4. Presentation & Product Demonstration

 Deliver business-driven presentations,



positioning Dimore’s surface solutions as high-

ROI, design-enhancing, and technically superior.

 Use the Mercantile Toolkit to drive decisions on the spot.

 Present product value from a business lens faster approvals, easy customization, better aesthetics, and brand differentiation.

- Ecosystem Building & Brand Visibility

 Be the face of Dimore in architect and design community events, material exhibitions,

and trade shows.

 Collaborate with marketing to run curated product previews, co-branded events, or

CPD sessions.

 Support local dealer sales by driving inbound traffic and influencing architect-

specifier networks.

Expected Daily/Weekly Activities

 Minimum 3-4 in office meetings per day with architects, interior designers, or studio teams.

 Weekly site visits to monitor specification implementation.

 Timely reporting and updates to HQ on project funnel, presentation outcomes, and next steps.

Ideal Candidate Profile

 Proactive, field-oriented professional with strong business acumen and networking skills.

 Excellent at building long-term relationships and converting design interest into commercial action.

 Must be fluent in design terminology but focused on business outcomes—sales,

specifications, and closures.

Required Skills

 Strong interpersonal and consultative selling skills

 Excellent presentation and storytelling ability

 Market research and project tracking capabilities

 Digital literacy (CRM, Dimore App, WhatsApp CRM, Google Workspace)

 Experience in premium tiles, laminates, stone, glass, furniture, or architectural products is preferred

Performance Metrics (KPIs)

 Number of architect firms acquired per month

 Value of projects specified via architect influence

 Monthly pipeline movement from specification to order

 Market coverage and visit frequency

 Engagement events or co-activations conducted

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