1. P&L; and Business Ownership
• Own P&L; for the online vertical across brands; plan, forecast, and report business performance against defined objectives.
• Lead pricing, promotions, and discounting strategy to maximize margins while preserving brand equity.
• Manage marketing budgets and optimize CAC-to-LTV balance to achieve sustainable ROI.
• Develop channel-wise sales forecasts and implement initiatives to exceed revenue targets.
• Control overheads and ensure cost efficiency across digital operations.
2. Growth and Marketing
• Design and implement full-funnel marketing strategies to drive traffic, engagement, and conversion.
• Oversee SEO, SEM, email, social media, and display advertising campaigns with performance accountability.
• Build influencer, affiliate, and partnership programs to extend reach and awareness.
• Lead CRM segmentation, automation, and re-engagement programs to reduce churn and improve repeat purchase rates.
• Manage acquisition, activation, retention, and referral metrics with continuous funnel optimization.
3. Platform, Technology,



and Analytics
• Evaluate and integrate emerging technologies and digital tools (AI-driven personalization, recommendation engines, etc.).
Optimize site performance, mobile responsiveness, and UX to enhance conversion and retention.
• Use analytics and A/B testing to identify friction points, refine user journeys, and
improve checkout and upsell experiences.
• Provide actionable insights to merchandising and product teams based on customer data and purchase behavior.
• Ensure catalogue accuracy, tagging integrity, and search optimization for discoverability and conversion.
4. Partner and Stakeholder Management
• Manage relationships with external agencies, marketing partners, and logistics providers to ensure consistent performance.
• Collaborate cross-functionally with content, brand, retail, merchandising, logistics, and finance teams to align demand and supply.
• Ensure smooth execution of eCommerce orders an

📌 Head of Ecommerce (Mumbai)
🏢 BlackHole Infiverse
📍 Mumbai