Company Description Apar Machines is a leading manufacturer of tool grinding machinery, known for innovation, precision, and reliability in the machine tools industry. With over four decades of experience, the company serves diverse sectors including automotive, aerospace, manufacturing, toolmaking, orthopaedic, medical, and jewellery. Founded in 1968 as Randhawa Engineering Works, Apar Machines began as a cutting tool manufacturer committed to meeting stringent industry standards. Over time, the company transitioned into manufacturing its own tool sharpening machinery, leveraging first-hand production experience to design equipment with exceptional precision, durability, and performance. Today, Apar Machines focuses on empowering businesses with high-quality solutions that enhance efficiency and accuracy.
Role Description The Senior Marketing Manager role is a full-time, in office position based in Gurugram.



This role is responsible for developing and executing marketing strategies to strengthen Apar Machines’ brand presence and drive demand for its tool grinding solutions across key industries. Daily activities include planning and implementing integrated marketing campaigns, managing digital and offline channels, overseeing content and collateral creation, and coordinating product launches and events. The Senior Marketing Manager will analyze market trends, competitor activity, and customer insights to inform positioning and messaging, and will collaborate closely with sales, product, and leadership teams to align marketing initiatives with business objectives. The role also involves monitoring campaign performance, managing budgets, and reporting on marketing outcomes to support continuous improvement.
Qualifications
Candidates should possess strong strategic marketing and brand management skills, including experience in market analysis, positioning, and integrated campaign planning.
Candidates should possess digital marketing capabilities, such as managing online

📌 Senior Marketing Manager (Gurugram)
🏢 Apar Machines
📍 Gurugram