An inspired self-starter and able to drive sales growth. Ultimately, a top-notch sales executive should be able to build rapport with customers and close sales Promoting current products and any special deals. Advising customers about delivery schedules and after-sales service. Recording orders and sending details to the sales office. Giving feedback on sales trends.
Key Responsibilities
- To fulfil and achieve distribution and sales objectives for key brands in the on-trade channel by successful implementation of sales strategies and plans
- To ensure full compliance of sales, price management, promotion and merchandising
Distribution
- To ensure distribution objectives for specific SKUs are achieved as per sales plan
- Focus on driving sales in Hardware, Paints, Cement & Sanitary channels
- To ensure a high standard of presence and merchandising for key products in the trade
- To ensure target price levels for both trade and consumers are implemented
Promotions
- Identify target outlets,
negotiate and implement promotional activities at the highest possible standard
- Feedback and evaluation of results for sales and marketing management’s review
Control
- To recommend appropriate level of credit and duration to trade accounts as per standard policies and procedures
- To ensure collection through pro-active evaluation and management of receivables in order to achieve collection target as set by sales management
Trade Relationships
- Develop and maintain amiable win-win relationship with the Distributors, Sub Distributors, PoS
- Manage and improve performance of assigned trade accounts
Sales Management
- To achieve the following core KPIs
- Monthly sales target volume
- Increase point of sales ( PoS )
- Provide timely and accurate information for the updating of Salesforce.com
- Evaluate outlet date, call targets and trade information on regular basis to drive improvement on sales efficiency