Influencer Marketing @ La Pink (https://lapink.com/)

La Pink is a Skin care & Personal care brand with a holistic focus and dermatologically tested skincare line. The brand's products draw inspiration from wellness trends that are popular in India and beyond, by formulating clean and natural

products using highest quality ingredients to provide the purest of products for consumers - 100% Microplastic Free Skin Care Formulations for the first time in India! Our unique products are made with White Haldi as a core

ingredient, and imported ingredients from France, USA, and Switzerland. We are committed to our #ZeroMicroplasticsInside mission, and strive to provide our customers with the best possible experience.

La Pink was launched in 2022 by Mr. R.C. Jain & Mr. Nitin Jain Director at La Pink. Mr. Jain is the former Founder of Marvel Group and has invested in many Indian & International brands.

Roles & Responsibilities: -

We are seeking a digitally savvy, experienced marketing mind to develop and implement our influencer marketing strategies and creative campaigns from ideation to execution. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.

Identify new opportunities for collaborating with established influencers on Instagram and YouTube and come up with innovative ways to approach influencer campaigns and build relationships with prominent influencers.

Develop content ideas and write and curate content.

Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success. Generate and present reports on campaign performance.

Liaise with the marketing team to create and coordinate marketing strategies that work across different channels. Work with the marketing and design team to post influencer content on social media platforms.



Serve as a liaison between our brand ambassadors/influencers and the marketing team.

Cultivate professional partnerships with existing contacts.

Attend relevant events for networking and business purposes.

Research relevant industry experts, competitors, target audience and users.

Brainstorm new, creative approaches to influencer campaigns.

Keep abreast of emerging trends on social media, technologies and influencers to provide recommendations for future campaigns. Research market data and trends to establish best practices related to influencer campaigns.

Requirements

Experience:-

2 - 6 years of experience in talent management or working with celebrities/influencers in an e-commerce / D2C platform products’ brand preferably beauty / cosmetics. Interest and passion for beauty is a must.

Skills:-

Team player who displays a positive, professional attitude at all times who knows the influencer world

Extensive network of influencers, In-depth knowledge of influencer dynamics, industry trends, and campaign strategies and experience in handling influencers community

Knowledge of techniques to improve the performance of influencers

Understand brands brief and explain the same to the influencers

Strong negotiation and relationship-building skills

Exceptional organizational skills with an ability to multitask and prioritize tasks effectively and attention to detail

Ability to work independently while also being a team player

Well organized with great time management skills. Outstanding Networking aptitude. Energetic, enthusiastic, proactive and Self driven and results-driven mindset

Benefits

An immense learning opportunity where you will be working closely with the team and can get to handle increasing responsibility over time.

If you love working with influencers and using social media, have the drive and eagerness it takes to succeed in an early-stage business and are willing to grow with us, we look forward to hearing from you! To apply for this exciting opportunity, please submit your resume directly to us at [email protected].

📌 Influencer Marketing Manager @ La Pink (https://lapink.com/) (Gurugram)
🏢 La Pink
📍 Gurugram