Explore's revenue depends on one thing: students engaging with partner universities on our platform — searching, connecting, applying, and enrolling. The marketing function that drives that engagement at scale doesn't fully exist yet.
On any given week, the work might include launching a multi-channel student nurture sequence in HubSpot, setting up and analysing an A/B test on WhatsApp vs email for post-connection follow-ups, producing a webinar featuring a university partner's faculty, creating short-form video content that reaches students on the platforms they actually use, briefing the content writer on the next batch of lifecycle templates, reviewing calling agency performance, or running a B2B email campaign to university prospects ahead of a sector event.
The audiences are different. The channels are different. The commercial objectives are different. But the majority of your time — roughly 80% — will be spent on the student side: building and operating the lifecycle engine that moves students toward our partner universities.
The remaining 20% covers B2B university-facing marketing that supports pipeline growth, partner engagement, and sector positioning.
The person who succeeds here is comfortable operating across both, but understands that student engagement is the commercial engine and prioritises accordingly.
As Senior Marketing Manager, you'll be the primary marketing partner to the Explore leadership and product squad, working closely with the Product Manager on system design and metrics, directing a Content Writer on production, and coordinating with the Manifest Global central marketing function on brand and B2B initiatives.
What Makes This Role Different
Most senior marketing manager roles sit inside a single discipline: demand generation, content, product marketing, events, or lifecycle. This one spans several of them, but with a explicit centre of gravity: student lifecycle marketing and conversion.