The Branch Manager – Liabilities (CASA) is responsible for driving the growth of Current and Savings Account (CASA) deposits, leading the branch team, ensuring high-quality customer service, and maintaining compliance with all operational and regulatory requirements. The role focuses on achieving branch-level targets for CASA accounts, building customer relationships, and managing day-to-day branch operations effectively.
Key Responsibilities:
1. Business Development & Sales (Liabilities Focus):
- Achieve and exceed CASA (Current Account/Savings Account) acquisition and balance targets for the branch.
- Identify and develop new business opportunities, especially high-net-worth and SME clients.
- Promote cross-selling of bank products (FDs, insurance, mutual funds, etc.).
- Drive customer acquisition through campaigns, referrals, and networking events.
- Maintain healthy relationship management with existing customers to deepen wallet share.
2. Branch Operations & Compliance:
- Oversee daily branch operations to ensure smooth functioning and compliance with internal and regulatory standards.
- Ensure timely and accurate reporting of branch activities.
- Manage audit requirements and ensure zero non-compliance findings.
- Safeguard branch cash, documents, and assets.
3. Team Leadership & People Management:
- Lead, mentor, and manage branch staff to achieve individual and branch targets.
- Monitor team performance and provide timely feedback and training.
- Promote a customer-first culture in the branch.
4. Customer Experience:
- Ensure high-quality service delivery to customers across all touchpoints.
- Handle and resolve escalated customer grievances effectively.
- Conduct customer engagement programs to enhance satisfaction and retention.
Key Skills & Competencies:
- Strong knowledge of retail banking products, especially CASA.
- Excellent sales and networking skills.
- Leadership and team management.
- Positive understanding of banking operations and compliance.
- Customer-centric attitude with strong interpersonal skills.
Qualifications & Experience:
- Graduate/Postgraduate in Business, Finance, or related field.
- Minimum 5–8 years of experience in retail banking, with at least 2 years in a supervisory role.
- Proven track record in CASA acquisition and branch operations.