Key Job Responsibilities
• Be: The Marketing Leadership and the SPOC at the Zonal level & Be the lead for PR and Internal Communication too
• Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors)
• Implement brand initiatives & Be: Custodian of brand guidelines
• To: Contribute marketing perspectives & thinking at the zonal level towards building & executing wholistic business plans & activities
• To: Manage Marketing MIS/Insights at the zonal level and Oversee execution and track outcomes & metrics
• To: Lead development of branch specific and – within that – customer-segment specific BTL Plans
• Implementation of Central Marketing programmes with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations
• Identifying, empanelling and managing marketing services agencies at zonal and – if required – at even granular level
• To: Define, drive and follow a process for collecting & sharing market information, including competitive information
• Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives