2Base Technologies is at a deliberate stage of building its marketing function, and this role owns it end to end, which includes the strategy, the team, and the results.
We are a technology services company with over 16 years of delivery experience. Our primary markets are the United States and the United Kingdom.
This is not a role for someone who has contributed to a marketing function. It is a role for someone who has built one and who has personally owned a lead target, made channel investment decisions, managed a team, and can show what happened as a result.
What You Will Own
- Qualified lead targets and pipeline contribution from marketing
- Team direction and weekly priorities
- Ideal Customer Profile definition and content strategy approval
- Channel strategy and budget prioritization across inbound and outbound
- Budget allocation across channels
- Marketing analytics and attribution
- Hiring and building the marketing team
- Outbound marketing strategy and execution oversight
- Email nurture strategy
- Marketing and sales alignment
- Marketing performance reporting to leadership
What you will not own
Writing content, designing assets, or running paid campaigns directly. This is a leadership and ownership role, where you set the direction, build the team, and are accountable for the outcomes.
Requirements
Experience:
- 8-12 years in marketing, with a minimum of 3-4 years in a senior or strategic marketing role.
- Has personally owned a lead target, not contributed to one.
- Has worked in or closely with a technology services, SaaS, or AI company.
- Has managed a small team.
- Has run inbound and outbound marketing simultaneously.
- Has set up or significantly improved marketing analytics and attribution.
- Has operated in or marketed to US or UK markets, which is strongly preferred and not optional.
- Experience working with cross-functional teams including sales and business development.
Education:
- MBA in Marketing, Business Administration, or a rel