Executive - Trade Marketing (Mumbai)

Executive - Trade Marketing (Mumbai)

17 Aug
|
BookMyShow
|
Mumbai

17 Aug

BookMyShow

Mumbai

The World of BookMyShow

Launched in 2007, BookMyShow, owned and operated by Big Tree Entertainment Pvt. Ltd. (founded in 1999), is India's leading entertainment destination with global operations and the one-stop shop for every entertainment need. The firm is present in over 650 towns and cities in India and works with partners across the industry to provide unmatched entertainment experiences to millions of customers.

Over the years, the company has evolved from a purely online ticketing platform for movies across 6,000 plus screens, to end-to-end management of live entertainment events including music concerts, live performances, theatricals, sports and more. Some of the key properties that BookMyShow has brought to its markets include U2's The Joshua Tree Tour, NBA's debut games in India, Disney's Aladdin, Cirque du Soleil BAZZAR as well as international artists such as Coldplay, Ed Sheeran, and Justin Bieber. BookMyShow is invested in providing the best user experience, whether on-ground or online.

The company has developed 'BookMyShow Stream',



India's largest home-grown transactional video-on-demand (TVOD) platform.

Your Profile
- Own and execute end-to-end trade marketing initiatives across markets, from planning and production to on-ground execution.
- Formulate trade and channel marketing plans aligned with overall business objectives for movie launches, campaigns and cinema activations.
- Collaborate with cross-functional teams and external partners to ensure seamless, timely and cost-effective execution of all marketing initiatives.
- Manage print production and branding activities, including vendor coordination, site recce, installations and quality control.
- Conduct regular market visits to identify consumer insights, monitor market trends and optimise trade marketing strategies.
- Track movie and cinema performance, analyse campaign effectiveness and share actionable insights with key stakeholders.
- Drive penetration and ticketing growth by monito

📌 Executive - Trade Marketing (Mumbai)
🏢 BookMyShow
📍 Mumbai

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