ShopDeck helps e-commerce merchants set up and manage their D2C storefront profitably.
Proposition for merchants:
D2C selling made as easy as selling on marketplaces like Amazon, Flipkart or Myntra
Why build this:
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India’s D2C wave has been limited to venture-funded D2C brands today
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The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces
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Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization
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Shopify / Status-quo software solve for work-flow management of storefront but don’t do enough on “helping” merchants sell well
Team and scale:
We’re at ~$8M ARR and had hit profitability earlier in the year. We’ve recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.
DevOps
Key Responsibilities:
- Manage and optimize AWS infrastructure (EC2,
RDS, S3, CloudWatch, IAM, etc.)
- Deploy and manage containerized applications using Kubernetes
- Build and maintain CI/CD pipelines for quick and reliable releases
- Ensure system reliability, uptime, and scalability across services
- Monitor, log, and alert using tools like Prometheus, Grafana, ELK, etc.
- Troubleshoot performance issues and implement proactive improvements
- Maintain and harden Linux-based production environments
Requirements:
- 1-2 years of DevOps experience in cloud-native environments
- Strong hands-on with AWS and Kubernetes
- Solid experience with Linux system administration
- Familiarity with CI/CD tools (GitHub Actions, Jenkins, etc.)
- Good scripting skills (Bash, Python preferred)
- Passion for automation and performance optimization
Nice to Have:
- Experience with infrastructure as code (Terraform, CloudFormation)
- Exposure to security best practices and compliance