JOB DESCRIPTION
Job Title
Associate /Brand Associate
Date
01-04-2025
Function
Marketing
JD written by
Associate Director
Reporting To
Brand Manager
JD Approved by
Sr. Director – Marketing Services
Brand
INUNI
Work Location
Hyderabad
About Gus Education India (GEI)
GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.
Nature of The Job
The Brand Associate operates at the core of the marketing team, directly reporting to the Head of Marketing. In this role, the Brand Associate collaborates closely with cross-functional teams, including sales, product development, content creation, design, and customer service, to maintain a harmonious and efficient branding strategy.
This position supports the brand managers in day-to-day operations and is pivotal in influencing the brand's perception both internally and externally, ensuring alignment of marketing initiatives with corporate objectives. The Brand Associate also acts as a main liaison between the brand manager and other business units by providing operational support to ensure deliverables are met.
Job Purpose
The Brand Associate is responsible for ensuring timely deliverable of marketing assets, campaigns and reports that will help shape and execute comprehensive marketing strategies that elevate brand awareness, drive customer engagement, and ultimately contribute to the company's growth and financial performance. This position is key in fostering a robust brand identity and ensuring cohesive messaging across all marketing platforms.
Organizational Structure
Key Accountability
Actions
Brand Strategy Support
- Assist the Brand Manager in developing and implementing comprehensive brand strategies.
- Conduct preliminary market research to s
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