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ob Title: Operation Marketing Manager (Ecommerce & Online)

Location: [Location]

Job Type: Full-time

Reports To: Head of Ecommerce / Marketing Director

Job Summary

The Operation Marketing Manager (Ecommerce & Online) will be responsible for driving the day-to-

day marketing operations for our online and ecommerce platforms. This role requires a strategic thinker with a deep understanding of digital marketing, ecommerce, and operational excellence to optimize customer acquisition, engagement, and retention through various online channels. The individual will lead cross-functional teams to implement campaigns, manage budgets, track KPIs, and ensure seamless execution of all online marketing activities.

Key Responsibilities

Ecommerce Strategy & Planning:

Develop and execute online marketing strategies to drive traffic, sales, and customer loyalty across various digital platforms (website, social media, email marketing, etc.).

Work closely with ecommerce teams to ensure alignment between marketing efforts and overall business goals.

Campaign Management

Oversee the planning, execution, and optimization of digital marketing campaigns, including paid search (PPC), display ads, email marketing, affiliate programs, and social media promotions.

Collaborate with creative teams to develop engaging content that drives conversion and enhances customer experience.

Performance Tracking & Reporting:

Analyze key performance indicators (KPIs) for digital campaigns and ecommerce performance to gauge effectiveness and ROI.

Provide regular reports and actionable insights to senior management to improve performance and inform future strategy.





Customer Insights & Data-Driven Decisions:

Leverage customer data, analytics tools, and market research to identify trends, behaviors, and opportunities for personalization and segmentation.

Implement A/B testing and data-driven strategies to continually optimize user experience and conversion rates.

Budget Management

Manage and optimize the marketing budget across digital platforms, ensuring cost-efficiency while meeting revenue and growth objectives.

Cross-Functional Collaboration:

Coordinate with sales, product, and customer service teams to ensure smooth execution of marketing initiatives and consistent brand messaging.

Work with the ecommerce development team to ensure the website is optimized for performance,

usability, and SEO.

Vendor & Partner Management:

Manage relationships with third-party vendors, agencies, and partners to enhance online marketing efforts and support ecommerce growth.

SEO & Content Optimization:

Oversee SEO strategies to improve organic traffic, visibility, and ranking across major search engines.

Ensure that website content is optimized for both users and search engines.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field.

5+ years of experience in digital marketing,



with at least 2 years in ecommerce marketing or operations.

Strong knowledge of ecommerce platforms, digital advertising, content marketing, and analytics tools (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush).

Proven ability to manage budgets, track ROI, and deliver successful online campaigns.

Excellent project management skills, with the ability to handle multiple projects simultaneously.

Strong analytical skills and ability to turn data into actionable insights.

Knowledge of SEO best practices and experience optimizing ecommerce websites.

Strong communication, leadership, and interpersonal skills.

Ability to work in a fast-paced, team-oriented environment.

Preferred Qualifications

Experience with ecommerce platforms (Shopify, Magento, WooCommerce, etc.).

Certification in Google Ads, Google Analytics, or other relevant digital marketing tools.

Familiarity with email marketing platforms (Mailchimp, Klaviyo, etc.).

Experience in managing affiliate or influencer marketing programs.

Why Join Us?

Competitive salary and performance-based incentives.

Opportunity to work with a dynamic and cutting-edge team.

Career development opportunities within a fast-growing ecommerce business.

Flexible working environment and great work-life balance.

To Apply

Please submit your resume and a cover letter outlining your experience and why you would be a great fit for the role.

This JD outlines a comprehensive approach to the responsibilities and qualifications expected from an Operation Marketing Manager specializing in Ecommerce and Online operations.

📌 Hiring for Leading companies / Ecommerce Manager (Mumbai)
🏢 Acura Solution
📍 Mumbai