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The Area Sales Manager (ASM) is responsible for driving sales execution, distributor management, new product placement, and area-level market development within an assigned geographic territory. The role demands strong market knowledge, team leadership, disciplined market working, and consistent performance reporting to the RSM / Dy. RSM.

Education

 Graduate; MBA preferred

 FMCG Sales background is essential

Key Responsibilities

1. Area Sales Operations & Market Hygiene

 Conduct regular market visits in the assigned territory to ensure product availability, visibility, and execution quality.

 Maintain market hygiene standards including display, price discipline, stock freshness, and scheme implementation.

 Ensure regular service to retailers through distributor manpower.

2. Sales Execution & Target Achievement

 Drive primary and secondary sales for the allocated area.

 Monitor daily/weekly performance of Sales Executives/Sales Officers and guide them in achieving targets.

 Implement monthly sales plans, beat plans, and visibility initiatives.

3. Distributor Management

 Manage day-to-day distributor operations including inventory, billing, claims, service level, and credit hygiene.

 Review distributor ROI, manpower productivity, and route adherence.

 Resolve operational issues and ensure smooth coordination between company and distributor.

4. Market Development & Expansion

 Conduct market surveys to identify new outlets, gaps,



and opportunities in the area.

 Drive recent product placement, launch execution, and coverage expansion.

 Recommend and assist in appointing new distributors in uncovered or potential markets.

5. Team Management & Training

 Lead, coach, and motivate Sales Executives/Sales Officers in the assigned area.

 Conduct on-the-job training for new employees and ensure discipline and performance standards.

 Review field performance, beat adherence, and productivity of frontline manpower.

6. Reporting & Compliance

 Prepare and submit daily/weekly/monthly reports to the Dy. RSM.

 Maintain compliance with company policies, market working norms, and reporting standards.

 Ensure accurate and timely documentation, claim submissions, and market feedback.

Key Skills & Competencies

 Strong Food & FMCG General Trade experience (mandatory)

 Territory management and market execution

 Distributor management abilities

 Strong communication and negotiation skills

 Team handling and field training capability

 Analytical mindset and disciplined reporting

 Deep knowledge of local geography and market dynamics

Experience Required: Minimum 5 to 10 years in Food and FMCG General Trade

Travel Requirement: 15–18 days per month For further details please call Megha on (phone hidden) or you can mail your candidature on [email protected]

📌 Hiring for Area Sales Manager for Food manufacturing company based at Jodhpur, Udaipur, Bhavnagar and Rajkot
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📍 Jodhpur