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Job Description:
The Industrial Trade Marketing Supervisor is responsible for leading a team of Industrial Trade Marketers to drive market development, channel engagement, customer acquisition, demand generation, and revenue growth for the SIBG product portfolio. The role focuses on bridging sales, channel partners, and marketing initiatives to strengthen market presence, improve customer engagement, and accelerate business performance across assigned territories.
Team Leadership & People Management
- Lead, coach, and develop a team of Industrial Trade Marketers to achieve business objectives and market growth targets.
- Establish clear performance goals, KPIs, and development plans for team members.
- Conduct regular field coaching, performance reviews, and capability-building sessions.
- Foster a high-performance, customer-centric, and collaborative culture.
- Ensure effective territory coverage and resource allocation.
Trade Marketing Strategy & Execution
- Develop and execute industrial trade marketing plans aligned with SIBG growth objectives & Trade driven KPIs
- Drive market penetration initiatives across key industrial segments and customer groups.
- Implement product launch programs, promotional campaigns, and market activation activities.
- Collaborate with sales leadership to identify market opportunities and address competitive challenges.
- Ensure consistent execution of trade marketing standards and brand guidelines across all territories.
Channel & Customer Development
- Strengthen relationships with distributors, dealers, industrial partners, and key accounts.
- Design and execute channel engagement programs that improve partner productivity and loyalty.
- Support strategic
📌 SIBG Industrial Trade Marketing Manager (Bengaluru)
🏢 3M
📍 Bengaluru