1. Brand Strategy & Digital First Brand Building

- Develop and lead the overall brand strategy, positioning the organization as the preferred destination for family entertainment, immersive experiences, celebrations, and community engagement.
- Build a digital-first brand presence across owned platforms, social media, content ecosystems, creators, communities, and emerging digital channels.
- Ensure the brand remains culturally relevant and connected to evolving consumer behaviors, entertainment trends, and family lifestyles.

2. Customer Growth & Digital Ecosystem Development

- Build and scale the organization's digital ecosystem, including website, mobile experiences, CRM, loyalty programs, membership platforms, and customer engagement channels.
- Drive customer acquisition, retention, repeat visitation, and lifetime value through integrated digital marketing initiatives.
- Lead CRM and lifecycle marketing strategies to enhance personalization, customer engagement, and conversion.

3 Content, Social Media & Creator Partnerships

- Develop a distinctive content strategy that creates meaningful engagement across families, parents, children, young professionals, schools, and community groups.
- Build creator and influencer partnerships that authentically align with the brand's values, experiences, and target audiences.
- Leverage user-generated content, community engagement, and social storytelling to build long-term brand affinity.

4 Integrated Campaigns & Revenue Marketing





- Design and execute integrated marketing campaigns across physical venues, digital platforms, social channels, partnerships, schools, communities, and corporate networks.
- Drive awareness and attendance for new attractions, seasonal events, festivals, memberships, celebrations, and experiential offerings.
- Partner with sales and operations teams to support revenue growth through targeted campaigns and promotional strategies. 5 Experience & Product Marketing
- Collaborate closely with operations, experience design, programming, partnerships, and commercial teams to translate customer insights into compelling experiences and offerings.
- Develop strong narratives around attractions, events, memberships, loyalty programs, birthday celebrations, educational experiences, and corporate engagement programs.
- Support the launch of current experiences, attractions, and digital innovations through strategic go-to market planning.

6. People Management:

- Provides inspirational and motivational leadership to his/her managers and staff alike through consistent communication, presence and proactive management style.
- Ensures that a proactive succession planning and competence program is adhered to and implemented within his/her function
- Takes full ownership and accountability for applying relevant HR policies within his/her areas and stores whilst owning recruitment and development of potential employees within his/her function
- Set KRA’s for direct reports and responsible for performance management

📌 Head Marketing (Karnataka)
🏢 Landmark Group
📍 Karnataka