Dealership Position Profiles - Head- Growth & Marketing

Function: Sales HO

Level: Level 2- reports to HOD

Job Summary: Accountable for identifying new growth opportunities and managing new business growth

Key Responsibilities:

- Responsible for developing and implementing Core+ and ++ growth strategies which includes identifying new growth opportunities and managing new business growth for a key market segment or in a specified region or channel.
- Uses market and competitor research and local market knowledge to identify and prioritize marketing product segment opportunities. Guides strategic framework development for evaluation of identified opportunities using Design Thinking guidelines.
- Formulation / execution of go to market strategies for all new line of products.
- Set clear growth targets and key performance indicators (KPIs) for different departments for new initiatives/BD products.
- Collaborates with Marketing, Sales Management and New Business Development

Specialists to manage the analysis, measurement, and tracking of market sales potential.

- Promote a culture of innovation within the dealership, encouraging new ideas and initiatives for product development and new launches.
- To coach and mentor execution level teams in Sales function
- Engage with internal as well as external organization to execute projects, managing resources, budget, and involved complexities.
- Participate in Growth workshops (regional / those conducted by BD HO teams), identify the new application to apply the solutions / launches in new segments and grow the markets (look at Customers beyond legacy customers / B2B customers)
- Formulate comprehensive marketing plans to promote the overall dealership's products and services in Core, Core + and Core++ business.
- Maintain good customer relationship

Qualifications and Competencies

Growth Mindset: The ability to think creatively and develop innovative sales and marketing campaigns that stand out in the market.





Integrates Customer Perspective - Incorporates an understanding of the customers'

perspective on our products to meet their needs and increase revenue.

Articulating Value Proposition - Interprets internal and external needs of high value key customers, explains, and demonstrates products, solutions, and services to meet customer's specific needs to differentiate against competition.

Budget Management: Skill in allocating resources effectively, managing budgets for recent growth initiatives, and optimizing return on investment.

Thought Leadership - Demonstrates independence and insightful through objectively approaching problems with creativity and appropriate development and use of frameworks.

Marketing Proficiency: Expertise in developing and executing comprehensive marketing campaigns across various channels, including digital and traditional media.

Customer focus - Building strong customer relationships and delivering customer-centric solutions.

Financial acumen - Interpreting and applying understanding of key financial indicators to make better business decisions.

Communicates effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Demonstrates Motivation and Sense of Ownership - Feels and projects a high degree of motivation and sense of ownership for the project outcomes and the success of the Business

Education, Licenses, Certifications:

Qualification: University or college degree in the field of Sales or Marketing, Technical or related subject required

MBA degree in Sales & Marketing required.

Experience:

Min 8-10+ years of Sales experience, aftermarket sales experience and business development added advantage. Team handling experience

Key Performance Indicators

AOP Achievement and % growth on AOP

% inorganic growth yoy (new product or new market penetration)

No. of new BD products launched against target.

X% revenue contribution from Core+ and core++

X% ROI on Marketing & Marcom activities

📌 Growth Leader- Heavy Machinery (Nagpur)
🏢 N Human Resources u0026 Management Systems
📍 Nagpur