ROLE SUMMARY

We’re looking for a performance-first copywriter, not a “brand writer.”

Your job is simple: Write copy that converts, lowers CAC, and scales revenue

You will work closely with:

- Growth team
- Creative team
- Founders

WHAT YOU WILL OWN (KRAs)

1.

Ad Copy That

Converts

Write

- Hooks (primary focus) • Primary text • Headlines

For

- Meta Ads • Google Ads • YouTube • Email/Whatsapp

Output

- 30–50 copy variations/week

2.

Creative Testing

Engine

Generate

- Multiple angles per personas

Continuously

- Test • Iterate • Kill weak copy

You are responsible for: “What messaging is working and why”

- Persona-Led Messaging

Translate

- Male vs Female psychology
- Pain vs aspiration

Into

- Hooks • Scripts • Landing page copy

4.

Funnel Copy

Optimization

Improve

- CTR (ads) • CVR (landing pages)
- UGC Script Writing
- Write:
- 10–15 scripts/week
- For:
- Influencers • UGC creators

6.

Performance

Analysis (CRITICAL)

Analyze

- Which hooks work • Which messaging fails

Turn insights into

- Recent copy

KPIs (HOW YOU’LL BE MEASURED)

Core Metrics

- CTR (Click Through Rate) • Target:



+20–40% improvement over baseline
- CAC Impact • Contribution to: Lower CAC via better creatives

3.

Winning Hook

Rate • Target: 20–30% winning rate

4.

Creative Output

Velocity • 30–50 copy variations/week

5.

Conversion

Rate (Landing Page) • Improvement in CVR via copy

6.

Testing

Speed • Time taken: Target:< 5 days cycle

Requirements

WHAT “GOOD” LOOKS LIKE

- Writes hooks that stop scroll
- Understands:
- Pain psychology • Indian consumer nuance
- Thinks in:
- Angles • Variations
- Not attached to ideas

MUST HAVE SKILLS

- Strong understanding of:
- Meta ads • D2C funnels
- Experience with:
- UGC scripts • Performance marketing

BONUS (BIG PLUS)

- Experience in:
- Health / wellness category
- Understanding of:
- Pain psychology
- Ability to:
- Read ad performance data

COMPENSATION • Competitive (based on experience) • Performance-linked incentives (recommended)

FINAL NOTE (THIS IS IMPORTANT) Driving business outcomes through words

📌 Growth and Performance Copywriter (Serilingampalle (M))
🏢 Litemed India
📍 Serilingampalle (M)