Job ID: 23778
Meet Our Team:
The Marketing India team is a cross-functionally integrated organization supporting Pega’s global go-to-market programs. Within Marketing Operations, the team spans Contact Data Governance, Marketing Automation, Email Marketing, SEO, SEM, Website Publishing, and Paid Media.
This role sits within the Marketing Contact Data function and plays a central role in ensuring Pega’s lead and contact database is trusted, governed, and built to support marketing performance at scale. You will work closely with Marketing Automation, GTM/Sales Operations, Master Data Management (MDM), IT, and regional marketing teams globally.
Picture Yourself at Pega:
You are a B2B marketing operations professional who genuinely cares about data quality and understands the downstream impact of inaccurate or incomplete contact data. You know how a bad email address, mismatched domain, or incorrect account association can affect segmentation, campaign performance, pipeline attribution, and credibility with the business.
You are comfortable working hands-on in marketing automation and CRM platforms, understand how leads and contacts behave differently across systems, and can analyze data to pinpoint where quality breaks down — and clearly articulate what needs to change.
At Pega, we actively explore and embrace emerging AI capabilities with curiosity, responsibility, and a drive for meaningful innovation. You will work in an workplace where AI‑enabled tools are used to enhance learning, improve engineering efficiency, and support better decision‑making across the cloud platform.
We expect all to apply critical thinking to all AI‑generated outputs—validating accuracy, quality, and relevance before applying them in production environments. We view AI maturity as a spectrum, progressing from foundational adoption toward more strategic, advocacy‑driven integration, and you will play an active role in that journey.
What You'll Do at Pega:
- Contribute to Pega’s ma
📌 Senior Principal Marketing Analyst (India)
🏢 Pega
📍 India