Demand Generation & Pipeline Ownership
- Own the regional targets for generating new contacts, Marketing Qualified Leads (Tasks), and Sales Opportunities.
- Execute a balanced 50/50 strategic split between Account-Based Marketing (ABM) and New Account Acquisition.
- Utilize a diverse marketing toolbox to source high-value opportunities within untapped market segments.
- Collaborate with the global Center of Excellence (CoE) to optimize localized email marketing and paid search campaigns.
Strategic Sales Alignment
- Partner closely with the India Sales leadership team to align marketing priorities with regional revenue goals.
- Co-lead field execution strategies, including custom customer seminars and localized industry events.
- Maintain a tight feedback loop with the Inside Sales team (managed by a peer marketing leader) to optimize Task-to-Opportunity conversion rates.
Vertical Market Execution
- Design and deploy targeted campaigns specifically tailored to Cognex’s core growth verticals: Automotive, Electronics, CPG, and Logistics.
- Develop deep localized insights for these verticals to ensure highly relevant, high-impact messaging.
Process Innovation & Scale
- Proactively share execution examples and proven optimization recommendations to upgrade the global demand generation playbook.
- Standardize regional event and campaign workflows to ensure predictable, scalable marketing ROI.
Job Requirements
MarTech & Tool Requirements
- CRM & Automation: Hands-on proficiency with Salesforce and Pardot (Account Engagement) to manage pipelines and nurture campaigns.
- Conversational Marketing: Experience using Qualified (or similar conversational marketing/website chat platforms) to capture real-time intent.
- Analytics & Reporting: Ability to navigate Power BI (PBI) dashboards to track pipeline KPIs, analyze ROI, and report performance.
- ABM Platforms: Familiarity with up-to-date ABM orchestration tools (e.g., 6sense, Demandbase)