OVERALL ROLE PROFILE :

The role of an BTL graphic design operator will involve creating/adapting visually appealing designs for print and physical advertising materials such as brochures, billboards, merchandise, packaging and exhibition branding. The same should be adaptable to e version format as well. They must be able to work within tight deadlines and manage multiple projects simultaneously - for regional adapts.

DETAILED RESPONSIBILITIES - COMPLETE OWNERSHIP OF

Graphic Design BTL Development/Adaptations

- Develop creative graphics, layouts, and designs & below-the-line marketing materials such as brochures, flyers, posters and retail/exhibition spaces.

- Collaborating with the marketing team to conceptualize and execute BTL campaigns, including designing promotional materials such as event invitations and product packaging.

- Collaborate with the marketing team to understand project requirements and ensure all design work aligns with the brand's visual identity.

- Ensuring all designs align with brand guidelines and effectively communicate key messaging to the target audience.

- Any product packaging design adaptation

- Newspaper ad adapts

- Ensure that the right graphic design principles are implemented

- Stay up to date with industry trends and best practices for digital design, including social media platform changes, new design software, and emerging technologies

- Need Basis collaboration with cross-functional teams including marketing, content, and product teams to ensure designs and content align with brand guidelines and business objectives

- Manage multiple projects simultaneously and meet tight deadlines while maintaining a high level of attention to detail

- All creations to be developed in regional languages as well.



Placement of translated creatives in regional language in the approved English master.

- Develop and maintain a library of design assets and templates for reuse across various digital channels

- Ensure that the back up data is managed upto date.

- Assist in-house team in annual Graphic design calendar maintenance and in-house greeting development for significant festivals and occasions - for whats app circulation.

- Offer Campaign - Offline adapts in English and Regional

- Retail Showroom Branding Adaptations

- Proof reading every artwork and matching against the approved masters and brand guideline, before releasing for implementation.

MUST HAVE’ COMPETENCIES

- Coordination with language translator

- Assisting and managing operations of Brand/Product Shoots

- Utilize design software such as Adobe Creative Suite, CDR, and Figma to create and edit designs

- Managing all BTL releases and adaptations

- Managing all ad releases based on approved masters

- Exceptional Need Based - Execution coordination with advertising agencies

- Conduct quality assurance checks on all designs to ensure they meet brand standards and are error-free in terms of spellings and graphic design hygiene.

- Online Performance Campaign Creative Adapts

‘DESIRABLE COMPETENCIES’

Not compulsory but optional competencies with an added advantage.

- Co-ordinating with Online and Computer Graphic Vendors as per the requirement.

- Design engaging graphics, animations,



and videos including GIFs and short-form video under the supervision of Head - Marketing Communications.

- Figma Design

- English Communication and Writing

SKILLS REQUIRED

- Adobe suite

- Adobe premier/any other video software

- Microsoft Suite

- Presentation Design

- Figma Design

PROFILE AND EXPERIENCE :

- experience is minimum requirement

- Any Graphic Design course from a reputed design school or an equivalent rich experience in design studios

REPORTS INTO :

Mr.

Sajal

Banerjee

REPORTINGS INTO THE POSITION :

None.

Team work collaboration required.

OTHER KEY INTERFACES :

Close co-ordination with

- Online Team

- Category Heads

- B2B Business Teams

- Other Cross Functional Team

Skills :

Graphic Design, Brochures, BTL, Campaign, Brand Adaptation, Flyers, Animation, Figma Design

Experience :

Master in Graphic Designing with 2- 4 years work experience

Budget 4.5 lpa+10% Variable pay

OR

Any Graduate - 4 to 6 years, Budget 4.5 lpa+10% Variable pay

Company Profile :

Our client is a leading Indian company with a turnover of 3500 Crores, specializing in Polyurethane (PU) foam-based products, particularly mattresses. They have become a household brand in India and overseas, offering a diverse range of mattresses that provide comfort, convenience, and luxury to enhance lifestyles. With a strong distribution network and a global marketing perspective, the company has established itself as a trusted leader in the industry.

They have achieved consistent growth, with a turnover of over INR 3000 Crores, with the largest market share, and employ more than 25000 people. Overall, our client is dedicated to customer satisfaction and excellence, offering high-quality mattresses that cater to varying customer needs and preferences.

📌 Graphic Designer - BTL Development/Adaptations (Noida)
🏢 The Search House
📍 Noida