PURPOSE:
To plan, co-work and execute integrated brand marketing, communication and social media campaigns.
Skill Set Required:
-> Creative communication development
-> Develop marketing collateral and content for various ATL/BTL/Digital campaigns and promotions (TVCs, short films, flyers, handbills, posters, other market facing communications etc.)
-> Liaise with creative and media agencies of different cadres regarding the same
-> Digital marketing – good exposure and experience of driving ROI driven social/digital marketing campaigns with Digital specialists
-> Ability to work across languages with help of appropriate agencies – translation from English to regional languages while preserving essence of communications.
-> Understanding and experience of supporting commercial promotional schemes / campaigns
-> People and team skills – Collaborative skills in a multi-stakeholder setting. Internal functions like commercial, legal, regulatory, R&D;, manufacturing and external agencies/vendors to accomplish project tasks.
-> A multi-tasker/go-getter. Work schedule flexibility to attend to seasonal deliverables under tight deadlines, working cohesively with internal and inter-functional teams.
JOB REQUIREMENTS:
-> 6-8 years of relevant work experience
-> MBA Marketing / Mass-com preferred.
-> Strong verbal and written communication skills. Proficiency in Hindi and affinity for other Indian languages is an advantage (TG farmers)
-> Excellent analytical, planning and execution-driven-coordination skills
-> Keen to learn, adapt and grow in agriculture industry