Description
About Packt
Packt's mission is to help the world put software to work in recent ways, through the delivery of effective learning and information services to IT professionals. We are a technical publisher and learning provider with over 400 staff based across the globe, primarily in India and the UK. Our products have global relevance, and our multimedia portfolio includes over 7,000 books, e-books, audiobooks, and video courses. For more details, visit www.packtpub.com.
Role Overview
This is a central function role — not a vertical execution role. The Central Growth & GTM Lead owns how events go to market across all of Packt's verticals. Where Growth Leads own GTM within their vertical, this role owns the operating system that sits above and across them: the frameworks, the floor standards, the content engine, and the community layer that compound over time.
The core problem this role solves: Packt's event distribution is over-indexed on email and borrowed speaker reach, with no durable owned audience that persists between events.



This role builds and runs the infrastructure to change that — a central content layer, a cross-vertical community system, and the attribution scaffolding to make it all measurable.
This is a 0→1 build role. The system does not exist yet. The right candidate will design it, own it, and be held accountable for the outcomes.
What You'll Do
GTM Operating System
Own how events go to market end-to-end. This is not campaign execution — it's building and running the system that vertical teams execute within.
- Define and enforce GTM floor standards across all verticals: positioning, sequencing, channel mix
- Ensure consistency in how events are launched; eliminate one-off approaches
- Work with vertical GLs to shape demand before events go live
- Identify what should scale vs. what should be killed based on performance signals

Content Layer (Central Handles)
Build and run the central content engine that supports all events and compounds

📌 Growth Lead (India)
🏢 Packt
📍 India