External Description:
A career at Merck is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.
A career at Merck is an ongoing journey of discovery: our 52,000 people are shaping how the world lives, works and plays through next generation advancements in healthcare, life science and performance materials. For 350 years and across the world we have passionately pursued our curiosity to find novel and vibrant ways of enhancing the lives of others.
PURPOSE OF THE POSITION
The Analyst / Sr Analyst - SEO, part of our Digital Marketing - Content team, will Implement Search Engine Optimization (SEO) solutions to increase our web presence and ensure recent technologies are optimized. The Analyst / Sr Analyst will work with internal teams to plan, implement,
and analyze organic search initiatives. Additionally, other responsibilities as may be assigned by the Global Digital Marketing team.
ESSENTIAL JOB FUNCTIONS
- Support and execute organic search strategies for all company web properties by identifying areas for onsite improvements in site structure, internal linking, page code and content development according to best practices and digital marketing guidelines
- Work with a team to plan and oversee implementation of all SEO related initiatives by defining target keyword lists, optimize existing content, and collaborate with content developers to implement the ongoing strategy
- Support adherence to guidelines for implementing SEO best practices in content development process
- Measure key performance indicators to monitor SEO effectiveness
- Generate regular reports for business leaders to illustrate progress toward goals
- Stay current on SEO trends, tools, and resources
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📌 Analyst / Sr Analyst (India)
🏢 Merck
📍 India
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