Job Details

We are seeking a highly motivated Demand Generation Specialist to support pipeline growth for MyClassboard's School ERP, CRM, Admissions, Fee Management, and EdTech solutions. This role will focus on executing integrated demand generation programs that attract, engage, and convert target audiences across key business verticals.
The ideal candidate brings experience in B2B demand generation and campaign execution, with the ability to support programs across channels and help optimize performance throughout the funnel. This role will partner closely with the Demand Generation leader, as well as Sales, Product Marketing, Revenue Operations, and broader Marketing teams, to execute campaigns and drive measurable pipeline contribution.

Takes Ownership
- Supports execution of demand generation programs across key business verticals, helping drive campaign performance and pipeline contribution.
- Coordinates end-to-end campaign execution, including setup, launch, QA, monitoring, and follow-up.




- Partners with the Demand Generation leader and cross-functional stakeholders to align campaign activities with target accounts, messaging, and business priorities.
- Maintains accurate campaign tracking, documentation, and reporting to support visibility and continuous improvement.

Drives Efficiency
- Executes campaign workflows across marketing automation, CRM, and ABM platforms to support complex B2B sales cycles.
- Helps build, launch, and optimize nurture programs and lifecycle campaigns to improve lead progression and conversion.
- Supports audience segmentation, list management, and campaign processes to improve consistency and reduce manual effort.
- Uses campaign and funnel performance data to identify opportunities for optimization and stronger ROI.

Results Driven
- Executes full-funnel demand generation campaigns that contribute to qualified pipeline growth across target markets.
- Tracks and reports on KPIs such as MQLs, SQLs, pipeline contribution, conver

📌 Demand Generation Specialist (Hyderabad)
🏢 MCB
📍 Hyderabad