We are seeking a T-shaped Founding Marketer to lead our transformation from a traditional tech services firm into an AI-native consultancy. This is not a cushy marketing role with big budgets and pre-set playbooks. Instead, we’re looking for a scrappy, self-driven builder with an owner’s mindset who can design, execute, and iterate our go-to-market (GTM) strategy from scratch.
Your mission: solve our category design problem—shifting perception from “Tech Staffing” to a differentiated high-value positioning like AI Acceleration Partner. You will own the funnel end-to-end, test bold ideas, and be the strategic voice identifying which bets drive traction.
What You’ll Do
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Run Marketing Like a Portfolio: Treat each service offering as a “bet.” Define success metrics, test aggressively, and recommend where to double down or cut losses.
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Demand Generation via Rapid Experiments: Think like a scientist—hypothesize, test, measure, repeat. Run scrappy campaigns across channels to find scalable growth levers.
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Build a Thought Leadership Engine: Extract insights from our technical experts and turn them into case studies, whitepapers, and webinar content that establishes credibility.
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Multi-Channel Execution: Hands-on ownership of LinkedIn (organic + paid), targeted email, niche communities, and events to reach the right audience.
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Drive Brand Transformation: Redefine our brand positioning with messaging pillars, differentiation, and campaigns that move us into the “AI consultancy” category.
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Be the Face of the Brand: Represent the company at industry events, webinars, and conferences to amplify our new positioning.
Who You Are
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Growth Hacker at Heart: You thrive in ambiguity, experiment relentlessly, and know most tests fail—but the wins compound rapid.
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Fast Learner with Intellectual Curiosity: You can quickly grasp complex B2B/AI services and translate them into clear, persuasive narratives.
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Owner’s Mentality: A
📌 Content Marketing Manager (India)
🏢 MAYNOR CONSULTING
📍 India
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