Job Overview

We are seeking a highly skilled Freelance Marketing Consultant specializing in Digital Marketing to join our team on a project basis. The ideal candidate will have extensive experience in digital marketing strategies, including SEO, content marketing, social media, PPC, email marketing, and analytics. As a Marketing Consultant, you will develop, implement, and optimize customized digital marketing strategies that drive brand awareness, lead generation, and customer engagement for our clients.

Key Responsibilities

- Strategy Development:

- Create and execute tailored digital marketing strategies that align with client goals, target audiences, and market trends.

- Identify and recommend growth opportunities across various digital channels.

- Campaign Management:

- Design, launch, and manage campaigns across channels, including social media, email, SEO, PPC, and content.

- Monitor campaign performance, making data-driven adjustments to improve KPIs.

- Content & SEO Optimization:

- Conduct keyword research, develop content strategies, and oversee content creation.

- Optimize website and campaign content to improve search engine rankings and organic traffic.

- Social Media Strategy:

- Develop social media strategies to increase brand presence and audience engagement on platforms such as Facebook, Instagram, LinkedIn, and Twitter.

- Track and optimize social media ad campaigns.

- Analytics & Reporting:

- Analyze marketing data and KPIs to measure campaign effectiveness.

- Generate and present reports with actionable insights to stakeholders.





- Client Collaboration:

- Consult with clients to understand business goals, target audiences, and challenges.

- Maintain clear, ongoing communication with clients to ensure alignment and manage expectations.

Requirements

Qualifications

- Education: Bachelor’s degree in Marketing, Business, Communications, or related field. Master’s degree or relevant certifications (e.g., Google Analytics, HubSpot, etc.) preferred.

- Experience:

- Minimum of 3-5 years of experience in digital marketing.

- Proven experience managing and optimizing digital campaigns across SEO, PPC, social media, and email marketing.

- Skills:

- Expertise in tools like Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, Hootsuite, and CRM software.

- Strong analytical skills with the ability to interpret data, track metrics, and identify trends.

- Excellent written and verbal communication skills, with a creative approach to marketing challenges.

- Ability to work independently, prioritize tasks, and meet deadlines in a remote work environment.

Preferred Attributes

- Strong project management skills and attention to detail.

- Proactive problem-solving abilities with a passion for digital marketing trends.

- Experience working with clients in various industries, including e-commerce, B2B, and B2C.

Perks

Benefits of Working with Us

- Flexible, remote work environment.

- Opportunity to work with a variety of clients and projects.

- Collaborative, supportive team culture.

- Competitive project-based compensation.

📌 Freelance Marketing Consultant (Gurugram)
🏢 XpertReach
📍 Gurugram