JOB TITLE: Performance Marketing Associate

JOB DESCRIPTION:
The performance marketing associate will be responsible for driving customer acquisition and
achieving monthly revenue targets for our own website Plixlife.com through end-to-end
management of digital marketing activities, optimization of performance & costs/CAC etc. on a day
to day basis.
KEY AREAS

RESPONSIBILITIES
- Revenue growth - Customer acquisition & digital sales funnel management
- Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
- Own performance KPIs including P&L; for sales from our own website
- Campaign Management
- Plan & implement campaigns and create optimal digital media mix in line with targets
- Implement brand strategy & integrated communication to build saliency and consideration
- Daily campaign management across all the digital acquisition and remarketing platforms




- Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
- Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
- Promotions
- Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics Budget & ROI management
- Optimize continuously to ensure high ROI and minimize CAC
- Analytics & Reporting
- Leverage web analytics to derive actionable insights
- Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
- Monitor performance & optimize/course correct

SKILLS AND COMPETENCIES:
Skills
- Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
- Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
- Str

📌 Performance Marketing (Mumbai)
🏢 Hunarstreet Technologies
📍 Mumbai